Director of Marketing

About BMS
BMS Group is a dynamic, independent global broker established in 1980, delivering specialist insurance, reinsurance, and capital markets advisory services. Our purpose is to help people, businesses and communities flourish and prosper in a world of risk.
As a global brand with offices located across the US, Canada, Latin America, Australia, Europe and Asia, BMS Group maintains a strong local focus and understanding of market needs. Being independent gives our brokers the freedom to deliver the best solutions and combined with our collaborative team approach, single platform worldwide and renowned personal service, we are the independent broker of choice.
This position will work for BMS Re, the specialist reinsurance arm of BMS Group. BMS Re is reshaping reinsurance by aligning interests with our clients and enhancing their success with advice and delivery models that service their unique needs. BMS Re has a proven ability to execute in reinsurance and capital markets worldwide.
For more information on BMS and BMS Re, visit us online at bmsgroup.com or follow us on LinkedIn and Twitter.
Find out what it's like to work at BMS Re by clicking here.

Position Overview:
BMS Re is currently seeking an experienced Marketing Professional responsible for driving and executing the business strategy and providing technical marketing support to all offices to support our growth ambitions in the U.S. The role will also participate in global BMS Group-wide initiatives and strategic developments. This role will primarily be responsible for driving implementation of the marketing plan by developing and facilitating creative solutions using marketing tools implemented by BMS Group to enhance client service, prospecting efforts, and business optimization.

Essential Responsibilities:

• Drive multi-channel marketing programs to deliver marketing activities, campaigns, and collaborations, and build customer engagement to increase brand awareness and drive sales.
• Lead the development and execution of all aspects of the BMS Re marketing strategy, including annual strategic plan, KPI’s, KRI’s, budget, marketing campaigns, conferences, events, projects, and programs (brand build, campaigns, digital marketing, etc.)
• Manage and lead a team of marketing professionals to achieve marketing goals and ensure strategic plan deliverables are timely and effectively met
• Establish close relationships with key stakeholders, acting as an advocate for departmental activities to ensure effective communication of issues and processes
• Generate and manage content, marketing collateral and merchandise for all U.S. offices for general use and conferences and events
• Collaborate with colleagues across international offices on larger marketing initiatives
• Support internal communications by engaging with different departments and teams to ensure consistent messaging and an informed organizational culture
• Partner with PR resource to develop and execute media relations program in the U.S. and London
• Manage other external resources to develop and execute programs and projects
• Collaborate on content strategy and user experience guidance for digital marketing efforts
• Serve as lead and/or supporting writer across communications channels (digital content, print advertising, collateral)
• Serve as the advocate to the sales operations team, providing guidance and oversight in the development of all marketing-related communications to ensure consistency with established message strategy and brand guidelines and the support needed to convert more prospects
• Develop and implement scalable marketing metrics to measure the impact and adaptability of our marketing strategies
• Conduct, secure, and/or analyze market research to ensure marketing efforts are effective
• Stay up-to-date with industry trends and adjust marketing strategies accordingly

Required Education, Experience and Skills:

• Bachelor’s degree (B.A./B.S.) from a four-year college or university preferably in Marketing, Business, Finance, Economics, or other business development oriented major
• Minimum of 8 years of experience working in advertising and/or corporate marketing environments
• Experience in the insurance or reinsurance industry is highly desired
• Action oriented leader with both creative and analytical capabilities
• Introduce invented and creative solutions with a direct impact on revenue growth
• Proven ability to work collaboratively with global teams
• Fluent understanding of marketing, communications and media relations planning and processes
• Understanding of digital communications and ability to provide guidance in the areas of content strategy and user experience
• Highly developed ability to lead and manage many active projects simultaneously
• Ability to champion ideas, working with multiple internal teams to achieve a common goal
• Extensive experience supervising external vendors

What’s in it for me?
This role offers a competitive salary and exceptional benefits, including the following offerings:

• comprehensive medical and dental plan options for you and your dependents
• vision, short-and long-term disability and life insurance options
• 401(k) with company match
• employer funded health saving accounts
• business travel accident insurance
• identity theft and legal services
• fitness and wellness reimbursement
• generous leave policies, including parental leave
• paid holidays, volunteer days and your birthday off!
• opportunity to purchase equity

The annual base salary range provided for this position is a nationwide marker range and represents a broad range of salaries for this role across the country. The actual salary advanced to the desired candidate will be based on a number of factors, including geographic location and the skills, education, training, credentials, and experience of the desired candidate.
Employment Practices
BMS is an Equal Opportunity Employer. Through our Diversity, Equity and Inclusion (DEI) vision, we are committed to ‘building a culture of belonging for all, valuing diverse perspectives and embracing authenticity.’ As such, we have created our ‘BMS Together’ program, with dedicated training, collaborative committees and intentional partnerships.
BMS offers flexible and hybrid working policies and we’re happy to discuss options with you upon application. Please let our team know if you require any adjustments to support you through the application process.

Salary : $130,000 - $190,000