Copy Writer

COPY WRITER

Bring your ideas. Make history. 
BNY Mellon offers an exciting array of future-forward careers at the intersection of business, finance, and technology. We are one of the world's top asset management and banking firms that manages trillions of dollars in assets, custody and/or administration. Known as the “bank of banks” - 97% of the world’s top banks work with us as we lead and serve our customers into the new era of digital. 

With over 238 years of rich history and industry firsts, BNY Mellon has been built upon our proven ability to evolve, lead, and drive new ideas at every turn. Today, we’re approximately 50,000 employees across 35 countries with a culture that empowers you to grow, take risks, experiment and be yourself. This is what #LifeAtBNYMellon is all about. 

We’re seeking a future team member for the role of Copy Writer to join our Wealth Management Solutions Marketing team. This role is in mid-town New York City, NY with a hybrid work arrangement, at this time.

In this role, you’ll make an impact in the following ways: 

• Developing short headlines, advertising copy/scripts and online content for digital channels, including the public site, search, paid digital display ads and social media.
• Collaborate closely with colleagues and business partners to create impactful and pithy copy to drive commercial business outcomes. 
• Own the language to describe wealth management (e.g. ‘About Us’ section of public site, BNYM WM capabilities brochure, event invitations, etc.)
• Bring the BNYM Wealth Management value proposition – ‘Active Wealth’ – to life, often using a few short words, taglines and/or phrases.
• Be adept at testing and learning new delivery formats, channels and styles to drive engagement – including A-B testing for headlines and search copy.
• Analyze the competitive landscape and identify opportunities to differentiate the firm’s messaging and our solutions offering.

To be successful in this role, we’re seeking the following:

• Bachelor's degree and a minimum of 10 years’ experience, preferably agency and/or wealth management related.
• Agency experience with short form copy and testing is a significant plus.
• Proficiency with Microsoft Word, PowerPoint, Excel and Adobe.
• Attention to detail with the ability to work independently in a fast-paced environment.
• Ability to communicate effectively to a broad spectrum of audiences; strong verbal, written and overall communications skills.
• Positive, collaborative and personable ‘culture carrier.

At BNY Mellon, our inclusive culture speaks for itself. Here’s a few of our awards: 

• Fortune World’s Most Admired Companies & Top 20 for Diversity and Inclusion 
• Bloomberg’s Gender Equality Index (GEI)
• Human Rights Campaign Foundation, 100% score Corporate Equality Index
• Best Places to Work for Disability Inclusion, Disability: IN – 100% score 
• 100 Best Workplaces for Innovators, Fast Company
• CDP’s Climate Change ‘A List’

Our Benefits: 

BNY Mellon offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves that can support you and your family through moments that matter. 

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY Mellon assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $73,100 and $120,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNYM total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans.

Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.

Salary : $73,100 - $120,000