Marketing Manager - Beverage

For 90 years, Boelter has been helping our customers create unforgettable experiences. Our focus is to provide unparalleled service and high-quality products. Boelter takes your best and makes it even better.

Boelter participates in every aspect of the restaurant supply, hospitality, and beverage industries. From designing commercial kitchens to delivering barware supplies, from installing food service equipment to staging the perfect tabletop - with our full spectrum of services and products - we bring inspiration to the table.

Job Title: Beverage Marketing Manager
Reports To: Director of Marketing
Location: Pewaukee Corporate Office
FLSA Status: Exempt

POSITION SUMMARY

The Beverage Marketing Manager will be responsible for working with the Director of Marketing and collaborating with the Beverage sales leadership to develop the marketing strategy for the Beverage division at Boelter. He/she will lead the efforts to execute the communication, creative and digital marketing strategies with a focus on quality lead generation. In addition, the Marketing Manager will be the marketing expert for this industry, developing a thorough understanding of the market, competition, Boelter’s strengths and weaknesses and evaluating potential new opportunities.

The associate will embody and execute our company core values within all day-to-day duties and responsibilities:

We work as a team, leveraging our collective strengths
We are passionate, bringing resiliency, creativity and grit
We do what’s right with honesty, respect and accountability
We are reliable, through innovative and streamlined processes
We have fun, celebrating successes and learning from failures
We build relationships, helping our colleagues and customers thrive

ESSENTIAL DUTIES AND RESPONSIBILITES

• Develop strategy – work closely with the Beverage business leaders and the Director of Marketing to create a marketing strategy to meet the growth targets for these businesses. Analyze customer insights, industry trends, market analysis and marketing best practices to build successful strategies that generate leads and grow revenue.
• Ideation – collaborate with marketing and product category management teams to identify tactics to bring the strategy to life including build out of the promotional calendar, content development, advertising, digital campaigns, sales engagement etc.
• Manage execution – work with creative and digital marketing teammates and outside agencies to set expectations, provide direction and ensure timely execution of marketing campaigns, programs, lead generation, sales collateral and events.
• Optimize digital platforms – continuously improve and update Beverage content on Boelter.com and BeerCup.com to fully showcase the breadth of Boelter’s capabilities and offer the best customer experience
• Analyze results – review and report on results of marketing activities and adjust to improve.
• Build relationships – cultivate strategic relationships within Boelter and with suppliers, customers, and industry associations; collaborate on marketing activities with major industry players and oversee Boelter’s presence at key annual events, including trade shows
• Industry expert – serve as the Beverage industry expert on the marketing team providing industry and competitor insight, market research and thought leadership to support marketing efforts.
• Identify business opportunities – identify customer needs and business opportunities within Beverage industry market segments to support continued growth.
• Maintain budget – manage Beverage marketing activities within the annual budget.

EDUCATION AND/OR EXPERIENCE

Bachelor’s degree in Marketing, Business, or a related field
Must have at least 10 years of experience in a marketing role
Beverage industry experience strongly preferred
Proven understanding of traditional and emerging marketing channels
Experience with HubSpot or a similar CRM and marketing automation platform
Demonstrated ability to generate leads and website conversions
Excellent written and verbal communication skills
Strong analytical and critical thinking skills and a demonstrated ability to drive action based on multiple sources of data
Strong project management and decision-making skills
Must be resourceful, team oriented, have strong problem-solving skills, be a proven self-starter and able to work independently
Ability to adapt and demonstrate flexibility in a constantly changing environment

PHYSICAL DEMANDS and WORK ENVIRONMENT

Sedentary work that primarily involves sitting/standing.

At Boelter, we care about our associates. We are pleased to offer a comprehensive suite of benefits that are designed to promote and support total well-being for you and your family.
Associates working a minimum of 30 hours per week are eligible to enroll in our benefit programs. Coverage begins the first of the month following hire date for those that enroll in:

• Medical & Prescription Drug
• Dental
• Vision
• Flexible Spending
• Health Savings Accounts
• Long-Term Disability
• Basic Life/AD&D
• Supplemental Life/AD&D

Short-Term Disability coverage is provided via salary continuation at a rate of 60% of your base salary. You are eligible for this coverage after one year of employment.
401(k) contributions can start as soon as the first payroll of employment and include a company match.

You can also take advantage of Associate Perks immediately such as Paid Time Off and associate discounts at our stores.

We are proud to offer On Demand pay to their associates. Work today and get paid tomorrow!
Boelter is committed to offering a robust benefits package and exciting work culture that makes it a great place to work! Wont you come join us?