What are the responsibilities and job description for the Digital Producer and Campaign Manager position at Bonnier LLC?
Digital Producer and Campaign Manager
Bonnier LLC’s Motorsport and Outdoor Group is comprised of world-class events including the Open Season Sportsman’s Expos, Sand Sports Super Show, Off-Road Expo, and Street Machine Nationals. We are looking for a Digital Producer and Campaign Manager to assist in the execution of paid event sponsorships. This role will be responsible for the execution of social campaigns, web content, emails, on-site promotion and other deliverables. Working across multiple brands and departments, this role is a key connector of sales, marketing, operations and technology.
Key Responsibilities
- Act as a key point of contact for sponsors, communicate timelines ensure deadlines
- Process incoming contracts; manage, track, coordinate and fulfill deliverables
- Collect and centralize sponsor assets: logos, signage, emails, advertisements and promotional materials
- Publish content to websites in a timely fashion and market through social, email and mobile
- Generate email campaigns
- Responsible for the day-to-day execution of sponsored digital, print and social advertisements
- Work across sales, marketing, operations, and design to coordinate and fulfill contract deliverables
- Leverage technical platforms including social media, website (WordPress) and email
- Provide post-event/campaign reporting and performance analytics
- Travel to support on-site event operations and digital marketing for the event and partners
Key Attributes
- Highly organized, detail oriented and deadlines driven
- Self-starter able to anticipate needs and identify potential challenges and solutions
- Ability to communicate clearly and build rapport in writing, in-person and over the phone
- Strong collaborator, able to work seamlessly with internal and external colleagues
- Receptive to feedback and direction and in search of constant self-improvement
Required Experience, Skills and Education:
Bachelor’s degree in marketing, advertising, event planning, communications or a related field
Relevant campaign management or marketing experience
Experience with Adobe CC or other marketing design tools
Strong experience in publishing within WordPress CMS and social media campaign execution (FB, IG)
Exceptional customer-service record
Experience with Google Ad Manager, Google Analytics, Meta Business Suite, etc.
A passion for motorsports and outdoors a plus
