What are the responsibilities and job description for the Event Marketing Manager position at Bonnier LLC?
Event Marketing Manager
Bonnier Events - Remote
Bonnier LLC, the leading outdoor adventure company, is seeking a full-time Event Marketing Manager. Supporting world-class events like the Open Season Sportsman’s Expos, Sand Sports Super Show, Off-Road Expo, and Street Machine Nationals, this position is a great opportunity to help drive marketing for both audience and sales. The position is remote and is responsible for marketing our events to attendees, participants, sponsors and exhibitors. Must reside in CA, CT, FL, IL, IN, KS, MA, MN, NY, OH or WI.
Responsibilities:
Must be a self-starter with direct experience in event marketing. This marketing role will drive audience and sales; those who do not have direct experience in event marketing for this purpose will not be considered. Ability to manage numerous projects simultaneously and work hand-in-hand with sales, operations and the members of the marketing team to reach spectators, participants, sponsors, and exhibitors, as per the following:
- Develop and execute on day-to-day marketing plans
- Proactively plan and execute against marketing calendar for consistent on-time delivery
- Leverage current sponsors and exhibitors to market to their audiences of prospective participants and spectators
- Create programs for social, email and web that sponsors and exhibitors can use to promote their involvement in our shows
- Email campaign execution experience is required
- Continually update event websites and provide weekly website audit/changes report
- Utilize tracking and conversion analysis to measure effectiveness
- Facilitate growth through marketing for new sponsors and exhibitors
- Generate reports measuring conversion and efficiency of sponsorship campaigns
- Work collaboratively across multiple departments on creation of presentations, marketing materials, media kits, web-based resources and sponsorship development programs
- Support onsite event marketing and promotions and overall event operations
- Graphic design skills and experience is a plus
Requirements
- Bachelor’s degree in marketing or related field
- Minimum 3 years’ experience in direct event marketing
- Highly organized, resourceful, flexible and adept at working independently and with teams
- Strong time management skills, ability to multi-task in a deadline-driven environment
- Desire to be a team player — no task is too big or too small
- Ability to interact and engage with MQLs and company stakeholders in a professional manner
- Experience in WordPress and other website development tools is a must
- Experience in Google Analytics is required
- Experience with Adobe CC and other marketing design tools
- Experience in MS office suite with high proficiency in PowerPoint
- Experience with social media campaign execution (FB, IG, TikTok, YouTube)
- Passion for the outdoors and or motorsports is a plus
- Travel required including working weekend events
