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MARKETING MANAGER, Metropolitan College, Administration

Boston University
BOSTON, MA Full Time
POSTED ON 7/12/2022 CLOSED ON 2/10/2023

Job Posting for MARKETING MANAGER, Metropolitan College, Administration at Boston University

About BU Metropolitan College

BU Metropolitan College’s Marketing provides state-of the art-programs to meet the demands of an evolving workforce. We offer innovative approaches to teaching and a supportive learning environment. Come join a dynamic marketing team that values collaboration, creativity, and inclusion.

 

Job Description

The Marketing Manager is responsible for managing and executing marketing and communications plans for new and existing online, on-campus degree and certificate programs, and credit/non-credit programs for Metropolitan College & Extended Education.

 

  • Develop and implement consistent messaging and marketing assets to ensure a steady pipeline of high-quality leads that will be supplied to the Colleges Enrollment Management & Graduate Admissions team.
  • Implement a lead generation strategy for assigned programs with a strong focus on digital and social media strategies by creating and disseminating dynamic web, social media, and email content in support of METs programs; and supporting interactive media projects such as webinars and videos.
  • Manage the development, review, and approval process of marketing and communication program-related assets.
  • Research new channels and promotional opportunities to expand our reach and explore new ways to engage in order to reach our target audience.
  • Manage a rich content/editorial calendar that attracts a qualified audience to owned properties such as webinars, news posts, etc.
  • Support Search Engine Marketing vendor to grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content.
  • Work alongside the Senior Social and Digital Media Manager to run regular social promotions and campaigns. This includes tracking, measuring, and analyzing initiatives to report on social media ROI.
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Salary.com Estimation for MARKETING MANAGER, Metropolitan College, Administration in BOSTON, MA
$120,753 to $154,954
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