Content Strategist

About us 

Working at Boulder 

Founded in 2017, Boulder Care is a digital clinic offering long-term support and treatment for substance use disorders. Collaborating across medical, behavioral, and psychosocial dimensions, Boulder’s dedicated Care Teams deliver evidence-based care and help participants work toward their individual goals. 

Boulder's model is grounded in value. Through innovative partnerships with leading national health plans like Blue Cross Blue Shield, Boulder’s progressive payment arrangements realign incentives to reward outcomes and reduce total cost of care. We can unlock billions of dollars for the US health system by ensuring patients who are gravely underserved today have the opportunity to get well.

Backed by world-class investors like First Round, Greycroft, Acumen, and the National Institutes of Health (NIH) with more than $20M in funding, Boulder is in an exciting stage of rapid growth.

About This Role

We are seeking a Content Strategist. A highly motivated individual with a passion for storytelling and creating engaging narratives that speak directly to specific audiences and deliver on business objectives. You have a deep understanding of both organic and digital channels including social, blog, paid advertising and digital content (app and web). You tirelessly search for interesting nuggets of information and build audience insights that support your creative process. 

The Content Strategist role is integral to Boulder’s brand and helps to shape perceptions in the B2B healthcare market through insurers, providers and employers. Must possess a keen curiosity for community needs, provider empowerment and value-based economics. You find natural partners cross-functionally to collaborate on creative concepts, design, create and edit content that aligns with the company’s strategic direction and values. You feel energized by spearheading and managing content strategy for both small and large projects, harnessing strategy, digital and brand design, compelling content, and technology.

Essential Functions

• Establishes and maintains creative materials used for Boulder’s website and marketing campaigns. 
• Develops and delivers creative solutions to drive engagement across all channels.
• Provides input on layout and graphic presentation of the company’s website and sales enablement materials.
• Aligns content with the company’s strategic channels, partnership strategy and brand goals.
• Reviews written suggestions, video and sound content. Edits for appropriateness of tone, style and subject matter.
• Partners with channel partners on communications strategies to drive engagement with the Boulder platform.
• Oversees the technical design, and day-to-day operational procedures.

Other Responsibilities:

• Generates creative ideas to drive greater acquisition and retention of customers and affiliates.
• Leads a cross-functional team to build engaging content and increase brand awareness through community engagement.
• Develops processes to leverage marketing, content management and digital asset management systems to meet digital marketing objectives and gain efficiencies.

Qualifications

• Minimum of 3 years hands-on experience in digital marketing, content management & writing roles.
• Demonstrated ability to effectively develop, manage and execute strategic marketing plans from conception to completion.
• Demonstrated experience using data to create action plans and process improvements.
• Experience managing external ad agencies/partners to support the department and its acquisition strategy (or building them in-house)
• Strong understanding of content marketing within both the digital and non-digital world.
• Demonstrate ability to understand and interpret brand needs and to develop innovative, result-oriented media solutions.
• Experience within both the consumer and B2B industry is a plus.
• Ability to work independently as well as collaboratively with a team with a positive attitude, competitive drive, and enthusiasm about our mission.
• Understanding of digital marketing KPIs and ability to grasp and communicate how they fit into the overall story.
• Fluent in CMS tools such as Webflow, Marketo, Photoshop, Lightroom, Adobe & Final Cut. 
• Proactive, creative thinker; able to work independently to produce quality results that align with brand goals.
• Strong organizational skills with excellent attention to details.
• Ability to multi-task with excellent follow-through and task completion.
• Strong oral and written communications skills.
• Bachelor’s degree (marketing, business, or communications emphasis preferred, but not required).
• Builds high-trust relationships and develops people by listening, coaching, and continuously providing effective feedback.
• Leads by example.
• Generally makes effective decisions and takes responsibility for their own mistakes.
• Takes initiative and demonstrates a high sense of ownership.
• Continually drives Boulder’s core values.

Benefits:

• Health coverage through Regence.  Dental and vision through Guardian and VSP
• Boulder Care pays 99% of monthly premiums for individual employee coverage
• Boulder Care pays 60% of monthly premiums for dependents
• Unlimited PTO*
• Paid Holidays
• 12 weeks of 100% paid parental leave for the birth or adoption of a child
• 401(k) retirement savings
• Mental Health Services including Doctors on Demand and EAP
• Transportation allowance (for non-remote employees)
• No-Meeting Mondays
• Flexible work arrangements

Our mission

• Based in science: Boulder care teams provide comprehensive, evidence-based treatment that is tailored to each individual’s unique needs and goals. Boulder teams also help manage a host of co-occurring conditions, including depression, anxiety, post-traumatic stress disorder (PTSD), Hepatitis C, women's health, and more.

• Grounded in empathy: We provide unconditional support rooted in harm reduction and trauma-informed care. Patients, peer coaches, and caregivers make important decisions together. Boulder Care focuses on long-term health, happiness, and wellness by addressing non-clinical goals like safe housing, employment, parenting, and financial security just as much as clinical outcomes. This model has resulted in a Net Promoter Score of 91 and 12-month-retention rates that are two times higher than the average outpatient program.

• Breaking down barriers: Boulder's proprietary technology suite makes care accessible, comfortable, and convenient through secure video, phone, and messaging. We're reaching rural communities of the country, where more than 80% of people have little to no access to buprenorphine (Suboxone) prescribers. Boulder provides low-threshold care that is inclusive, empowering, and heavily influenced by participants' stated preferences and goals. Wherever our patients wish to go, we're grateful to go there together.

Our values

• The people we care for always come first
• Our opportunity is also our duty, in service to others
• Share facts to change minds, instill empathy to change hearts
• Move the industry forward: follow the data
• Strong individuals, stronger together

Why work at Boulder

• Make a difference. The devastating impact of the opioid crisis, “war on drugs,” and care gaps for the underserved are at the forefront now more than any time in US history. By bringing care to more people, we are changing and saving lives. Value-based partnerships help move the industry forward toward a more modern, compassionate, and equitable healthcare system.

• Build your career with talented peers. Boulder brings together a diverse team of expert clinicians, technologists, researchers, and business strategists aligned under a common mission. Boulder’s clinical teams are the leading voices in addiction medicine and industry transformation. Our technology leadership has built products and services that scaled to hundreds of employees and hundreds of millions of end-users. Our team is wholly driven by mission, recognizing that our immense opportunity is also our duty to serve others.

• Grow with us. Boulder is a Series-B-stage, venture-funded company supported by some of the best investors in the country. Together, we're building a massive business through social impact. According to White House estimates, the opioid crisis cost the US $500 billion in 2015. A member with untreated opioid use disorder (OUD) drives 550% greater healthcare costs to payers than the average member (UHC analysis, 2019). Boulder partners with leading commercial and Medicaid health plans to bring better experiences and effective services to their members, significantly reducing costs and sharing in the economic savings we create. 

Boulder Care is an equal opportunity employer that recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. If you believe in our mission to deliver the world’s most advanced opioid addiction recovery plan, you are encouraged to apply.