Marketing Coordinator

Bouldering Project’s mission is to foster meaningful human connection with the most inspiring and inclusive climbing, movement, and community spaces. We care deeply about humans. We’re driven by the pursuit of better. We create joyful places and pathways for climbing, fitness, yoga, and social experiences that inspire people to challenge themselves and engage in a lifestyle centered around health, friendship, and purpose. 

The Marketing Coordinator is a curator of human connection, in both the physical and digital spheres. They are a community builder and communicator who knows how to bring people together. They know how to deliver a message that resonates, particularly on social media. 

• Lead boots-on-the-ground grassroots marketing to integrate the gym into the local community, drive new customer acquisition, conversion to membership, and member retention. 
• Manage and execute public facing communication to our local community in alignment with the marketing calendar, with a focus on social media and email, including regular Community Newsletter emails. 
• Drive social strategy, content creation, and reporting for BP-Brooklyn social platforms. This is a critical part of growing and fostering community, and generating and retaining leads. 
• Participate in event strategy and collaborate with operations team to execute. 
• Work with General Manager and other local managers to create a calendar of events, workshops, specialty programs, partnerships, retail demos, and local happenings to drive leads and member engagement. 
• Identify local vendors, charity partners, event sponsors, affinity groups, businesses, schools, etc. to facilitate mutually beneficial partnerships, create value for our members, and drive customer traffic. 
• Update the local website (which is built on WordPress) to support operational changes, programming schedules, event advertising and registrations, etc.

• Bachelor’s degree in marketing, communications, business, or related field.
• 2-4 years of experience in marketing, ideally with focused experience with social media and email marketing.
• Big bonus if you have experience growing a social following (your own or a company’s)
• Experience growing a community. Bonus if you grew the community from scratch. Extra bonus if you grew a community for a for-profit company with a membership model.
• Availability on nights and weekends
• Highly collaborative with excellent written and verbal communication skills.
• Highly personable, and enjoys meeting new people and talking to groups. Note that you will be expected to attend events in person and frequently interact with members. This is not a job that is behind the computer all day every day. 
• Excellent organizational, project management, and multi-tasking skills, including demonstrated ability to manage multiple projects in parallel.
• Self-starter who takes ownership and is able to lead without direct supervision.
• Self-motivated, curious, and eager to learn. 
• Bonus if you are passionate about climbing and already integrated in the local climbing community

• Many duties require the availability to work a flexible schedule based on business needs and events, including possible evenings and weekends. Duties often occur before and after regular business hours.

Bouldering Project strives to embody equal opportunity in our workplaces. We believe that different perspectives and identities strengthen our communities and unlock our potential.