Sales Director

Overview

Hungry for a sales role where your work will make a meaningful difference? Join our team! At Brookdale, you will find opportunities that recognize your success and help advance your career.

 

If you want to work in an environment where you can become your best possible self, join us!  This is a great opportunity for a strong sales leader looking to take the next step in their professional career or for an experienced Sales Manager looking to join a reputable mission and purpose-driven organization where you can make a contribution. At Brookdale you’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status. 

 

Brookdale Edina features our Optimum Life Cuisine program, led by our Executive Chef and a variety of engaging activities for our residents. The Program Director, a former caregiver organizes monthly dining experiences to local restaurants in addition to local trips such as the museum. Despite our chilly winter weather, our residents stay cozy inside with plenty to do! The community has indoor walking paths, a swimming pool, a workout room, an entertainment band shell! And, for our beautiful summer and fall Brookdale Edina has plenty to offer as well! The community is right next door to Edinborough Park and Centennial Lakes with paved walking paths and outdoor venues providing a variety of safe fitness choices plus entertainment.If you want to work in an environment where you can become your best possible self, join us!  You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness.   Company CultureAt Brookdale, relationships and integrity are the heart of our culture. Do you want to be a part of a welcoming and inclusive community where residents and associates thrive? Our cornerstones of passion, courage, partnership and trust drive everything we do and come to life every day. If this speaks to you, come join our award winning team

About the Sales Director PositionAs a Sales Director at Brookdale, you will be a:

Guide for families and older adults — You’ll be the boots on the ground both inside and outside our community, helping older adults navigate the sales journey from interest to move-in.Team player — You’ll work with local professionals and volunteers to generate professional referral leads from medical, financial, and legal professionals; religious leaders; and other local businesses and organizations.Partner — You’ll partner with leadership to develop and execute sales and marketing plans to meet or exceed community revenue and occupancy goals.

 

Brookdale supports our Sales associates through:

• 3-week on-boarding & orientation program featuring in-depth instruction in Brookdale’s unique approach to sales, the systems to help you be successful, one-on-one coaching with your District Director, ongoing monthly continuing education for knowledge growth, and customized tools designed to help you best market your community for your unique geographic area.
• Opportunity to apply for tuition reimbursement to support your professional sales and leadership skills development
• Network of almost 675 communities in 41 states

Qualifications & Skills We’d love to talk if you have the following:

• Bachelor’s Degree in Marketing, Business, or related field preferred or equivalent combination of experience and education required
• Valid driver’s license
• Minimum of 2 years relevant and recent sales experience. Senior Living experience preferred
• Strong working knowledge of technology, proficiency in Microsoft office suite, and electronic documentation

Visit https://careers.brookdale.com/en/benefits.html to learn more about Brookdale and to see our full list of benefits and available job opportunities.

 

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.

 

Please note, Brookdale is committed to complying with all applicable laws and regulations regarding mandatory COVID-19 vaccination.

 

To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

 

How to ApplyApply online here or on our Career site, https://careers.brookdale.com/en.html

Brookdale is an equal opportunity employer and a drug-free workplace. Please note, Brookdale is committed to complying with all applicable laws and regulations regarding mandatory COVID-19 vaccination.

Responsibilities

Maintains and/or improves upon the occupancy level and revenue production of the community in accordance with the marketing and business plans to include completing sales calls and closing sales. Develops and maintains relationships with and generates leads through residents, family, and professional referral sources. Plans, coordinates, and implements monthly prospect and/or referral source activities and events. Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.  Supervises the activities of at least two Full-time Equivalent (FTE) Marketing Coordinator(s) and/or Sales Counselor(s) to achieve the desired results of the community marketing and business plans.

Maintains and/or improves upon the occupancy level of the community in accordance with the marketing and business plans of the community.

Closes sales by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about how services and programs can meet their needs. Responds promptly to every telephone call or in-person inquiry from all referral sources, prospective residents, and families. Provides appropriate community and company information to anyone who inquires.

Utilizes sales processes, systems, and forms for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.

Completes outside Business Development sales calls to meet or exceed the established goals for professional leads per week as set by the community marketing plan with Regional Sales management guidance. Contact sources include legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy, medical insurance providers, and other local community contacts.

Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis. Provides information and conducts presentations about services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral sources and community groups.

Plans, coordinates, and implements monthly prospect and/or referral source activities and events as specified by the community marketing plan, Executive Director, and Regional Sales management. Follows up and executes sales processes with all leads from events.

Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals. Researches and provides recommendations for content and delivery of brochures, flyers, press releases and other forms of media that promote the community services. Adheres to procedures in the development of advertising materials by working with Brookdale’s Creative Services group.

Monitors conversion ratios regarding Business Development calls to direct referrals, prospect calls, and tours and collects and analyzes data to prepare weekly and monthly reports. Provides frequent sales performance issue information to Regional Sales management.

Maintains working knowledge of the lead management system and uses system to maximize sales effectiveness.

Supervises the activities of at least two FTEs, Marketing Coordinator(s) and/or Sales Counselor(s), to achieve the desired results of the community marketing and business plans.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.

Qualifications

Education and ExperienceBachelor’s Degree in Marketing, Business, or related field from an accredited college or university is preferred, or equivalent combination of experience and education is required. A minimum of five years sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required.

 

Certifications, Licenses, and Other Special RequirementsFrequent car travel requires the incumbent to possess and maintain a valid driver's license.

 

Management/Decision MakingApplies existing guidelines and procedures to make varied decisions within a department. Uses sound judgment and experience to solve moderately complex problems based on precedent, example, reasonableness or a combination of these.

 

Knowledge and SkillsPossesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Has working knowledge of a functional discipline. Knowledge of sales and marketing to include principles and methods for showing, promoting, and selling products or services to include marketing strategy and tactics, sales techniques, and sales control systems. Knowledge of Medicare and Medicaid regulations to include applicable processes for the product line(s) being sold. Knowledge of state regulations impacting or directing the delivery of services is required. Ability to operate personal computers and related software is required. Previous experience with contact management database, Microsoft Word, Excel, and Outlook is preferred. Ability to effectively manage time, tasks and projects in a dynamic environment is required. Ability to build trust and act honestly in relationships with others is required. Ability to assess and understand customers’ expectations, needs and circumstances is essential. Ability to work effectively with diverse personalities and to treat people with dignity, respect, fairness and maturity is required. Ability to effectively listen and communicate verbally and in writing is essential.

 

Physical Demands and Working Conditions

• Standing
• Walking
• Sitting
• Use hands and fingers to handle or feel
• Reach with hands and arms
• Talk or hear
• Ability to lift:  up to 25 pounds
• Vision
• Requires interaction with co-workers, residents or vendors
• Occasional weekend or evening work if needed to ensure shift coverage
• Requires Travel:  Frequently

Brookdale is an equal opportunity employer and a drug-free workplace.

Salary Range Information

$68,740.00 - $87,570.00 / year