AVP-Agency Marketing Services

Position Title: AVP - Agency Marketing Services

FLSA Status: Exempt

Job Family: Marketing

Department: Agency Marketing Services

Location: Fort Wayne, IN

JOB SUMMARY
Responsible for providing strategic leadership for the department by working with the Vice Presidents
and fellow executive team members to establish departmental goals, strategies, plans, budgets, and
policies. Responsible for effectively leading the agency marketing services department.

POSITION ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential
functions.

• Connect with company agents, key accounts ad prospects to build relationships and to convey
  information about trends, company philosophy and product/service information to these
  constituents.
• Exemplify the corporate mission and core competencies expected of an officer of Brotherhood
  Mutual.
• Execute the corporate operational plans by working collaboratively with other Executive Team
  members and ensuring the business strategy is communicated to all within the department. Ensure
  strategic and operational actions are completed to achieve desired results. 
• Provide leadership, development, and oversight to the employees of the agency marketing services
  department.
• Direct the development of agency marketing activities, collect and evaluate producer and prospect
  feedback, and translate results into specific marketing goals and deliverables. 
• Serve as a senior leader of the marketing department and contribute to the management of the
  marketing function through marketing role definition, talent management, and performance
  measurement.
• Identify and help advance the most important issues to achieve goals. Analyze objectives,
  information, and data and recommend actions for prioritization and direction.
• Work collaboratively with the Assistant VP–Marketing and Communications to implement customized
  marketing plans for American Church Group agencies and our independent agency partners that
  integrate with the company’s brand, product, customer retention, and sales goals.
• Manage marketing contracts and agreements with agency partners.
• Provide leadership in the development and operation of CRM and marketing automation, prospect
  lead development and tracking, and cross-sell and up-sell activities to increase agency marketing
  effectiveness.
• Work collaboratively with other Marketing teams to design and implement convention strategies
  designed to start and nurture prospect and customer relationships.
• Recommend annual departmental and revenue center budgets that align with corporate and
  departmental goals and manage within those approved budgets.
• Complete other projects as assigned.

KNOWLEDGE, SKILLS, AND ABILITIES
The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform
each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.

• A proven track record in developing and managing a marketing program with measurable results.
• Excellent written and verbal communication skills and ability to interact with others in a professional
  manner.
• Must have strong project management and collaboration skills.
• Must be highly organized, with the ability to prioritize multiple projects.
• Must possess broad knowledge of Brotherhood Mutual, ACG, and MinistryWorks company
  operations.
• Effectively interface with external contacts, Brotherhood Mutual employees, managers, and
  department staff members.

EDUCATION AND/OR EXPERIENCE
List Degree Requirement, Years' Experience, and Certifications

• Must have a Bachelor’s degree
• Must have at least 8 years of experience in marketing.
• Five years of management experience desired.
• Experience with marketing technologies such as CRM, marketing automation, and social media is desired.

Terms and Conditions

This description is intended to describe the general content of and requirements for the performance
of this position. It is not to be construed as an exhaustive statement of duties, responsibilities, or
requirements.

Because the company’s niche is the church and related ministries market, and because effective
service requires a thorough understanding of this market, persons in this position must be familiar
with church operations and must conduct themselves in a manner that will neither alienate nor offend
persons within this target niche.

Brotherhood Mutual Insurance Company reserves the right to modify, interpret, or apply this position
description in any way the company desires. This job description in no way implies that these are the
only duties, including essential duties, to be performed by the employee occupying this position. This
position description is not an employment contract, implied or otherwise. The employment
relationship remains “at-will”.