Sr. Product Marketing Manager - Ovens

Pay range:

$122,090 - $162,787

Incentive Plan:

Annual Bonus

Incentive Target %:

10%

SHIFT:

First

BSH Home Appliances Corporation – Top Employer US 2024

Tomorrow is our home.

At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture. We strive to be a workplace that values people and supports opportunities for continuous professional and personal growth. As a leading manufacturer of home appliance brands Bosch, Gaggenau, and Thermador, we prioritize having a consumer centric mindset and creating positive experiences for the consumer throughout all interactions with our products and services. Join us now and give your career a home. You Belong Here.

Sr Product Marketing Manager

Irvine, CA/ Full-time

Your Responsibilities

The Sr Product Marketing Manager reports to the Head of Product Management and is responsible for strategic input to product management as well as execution from concept to product launch. This includes describing requirements, closely collaborating with the team, accepting or rejecting work results, and steering the project by tracking and forecasting its progress.

As an entrepreneur, the Sr Product Marketing Manager facilitates creativity; encourages innovation; and is comfortable with change, ambiguity, debate, conflict, playfulness, experimentation, and informed risk taking. The Sr Product Marketing Manager will be accountable for the business field/category in regards to deriving products from consumers’ pain & gain points as well as their shopping behavior. Based on the analysis of the trends the Sr Product Marketing Manager will define the future roadmap requirement and drive the globally aligned roadmap to successful launch. They would be responsible for steering the development of the product along with budgetary steering of resources to ensure metrics like cost, quality and timeline are met. The cross-functional project manager will be the co-pilot in this effort. As the individual responsible for the product’s success, the product owner provides guidance and direction for everyone involved in the development effort and ensures that tough decisions are made. At the same time, the product owner must be a team player who relies on close collaboration with the other team members, yet has no formal authority over them.

The Sr Product Marketing Manager will be managing complex categories in terms of revenues and will have the assistance of the BU head in terms of delivering on KPIs for business success and

definition of the vision.

• Be the consumer champion: Create project plans and roadmaps with consumer insights inputs and execute products that fulfill market and consumer needs.
• Brief and guide market research (e.g. ethnographic studies, qualitative, quantitative, etc.) to implement product projects in partnership with Consumer Intelligence Manager
• Define consumer insights driven vision and strategy utilizing tools like design thinking and business model validation
• Analyze, compile and define market requirements concerning trends, consumers, competitors, and distribution based on consumer journey framework / supported by cross-functional experts
• Derive user stories and core user experiences from the insights. Translate the user stories to feature set
• Accountable for defining the product strategy along with other stakeholders from development, operations management, design, brand, etc.
• Accountable for the regional product roadmap, achieving synergies on global level in alignment with Global product team, setting implementation timeline and Implement roadmap by initiating product projects, take ownership for the Product Project/ Product Business Case
• Compile all product-related consumer knowledge and translate into product requirements (with own consumer insight & user experience specialists)
• Steer product development projects incl. driving and deciding project in terms of product requirements & specification
• Partner with Global Product Owners on the feature predevelopment roadmap
• Operationalize product strategy, including product improvement, feature prioritization, costing, and release (feature roadmap program)
• Setting deadlines and ensuring that projects remain on schedule and budget working with project management office and individual project managers
• Work closely with project sponsor, cross-functional teams, and assigned project managers to plan and develop scope, deliverables, required resources, work plan, budget, and timing for new initiatives
• Identify key requirements needed from cross-functional teams and external vendors
• Budget responsibility for projects and be accountable for delivering against established business goals/objectives
• Manage and create launch toolkit assets in conjunction with the Product Sell-Through Manager and the Brand Marketing team. Responsible to ensure assets are accurately representing product and product features and provide guidance with regards to consumer driven insights to drive compelling creative execution.
• Analyze and report marketing and POS trends leading to product development decisions
• Timely and regular reporting of project progress required to senior leadership in North America and Global
• Public speaking via senior leadership calls and presentations, trade show attendance, media commentary, and other events may be required
• Standard business analytics metrics to be evaluated and reported on including P&L status on a regular basis.
• Other duties as assigned
  
  

Your profile

• Bachelor’s degree (business administration, marketing) – Required
• Master's Degree (business administration, marketing) – Preferred
• 7-10 Years of Experience (category management, product management, product marketing, innovation management, user research, project management, strategy consulting) – Required
• 10 Years of Experience (category management, product management, product marketing, innovation management, user research, project management, strategy consulting) – Preferred
• Optimistic, creative and motivating personality, with excellent problem solving skills
• Market and consumer knowledge, knowing customers and stakeholders
• Sensing of market gaps and resulting product opportunities
• End-to-end understanding of value chain and in-depth knowledge of product development process
• Experience in definition and development of new products and integration in existing portfolio of products and brands
• Linking and leveraging of digital product potentials
• Project management competences and ability to reflect consumer requirements
• Awareness of critical future capabilities based on strategic ambition and existing gaps, ability to close those gaps and set further trends
• Excellent at decision making based on different resolution of available data
• Strong collaboration/ communication skills in dealing with different stakeholders, sought-after networker & partner; ability to aligns different parties, including customers, users, development, operations, and management. The Product Owner is the voice of the customer, communicating customer needs and requirements and bridging the gap between different parts of the organization
• Experience in using agile methods/ new ways of collaboration
• Analytical, planning and negotiation skills
• Ability to provide purpose, commitment and transparency as well as setting clear expectations
• Travel required based on business needs; domestic and international
• Travel Percentage – 30%
  
  

Your Pay & Benefits

The pay range posted for this position is based on the location noted in the posting title. Exact compensation offered may vary based on your specific skillset and work location. If the position is bonus or incentive eligible then the payments range from 0% to 200% of target with details laid out within the plan document.

Benefits offered include the following:

• Medical, dental, vision, life insurance, short and long term disability benefits, employee assistance program (EAP), Adoption Benefits, HSA, FSA, and Dependent Care FSA starting on the first day of the calendar month following date of hire
• Eligible to participate in the 401(k) plan, which offers a fully vested 100% employer match on the first 4% of compensation contributed by employees
• Annual employer funded profit sharing dependent on company profitability
• Opportunities for employees to participate in a company sponsored Wellness plan and earn lower medical care premiums
• 2 weeks of paid vacation for all non-temporary status new hires below Director level positions. Vacation entitlement increases based on years of service with BSH.
• Unlimited paid vacation for all Director and above level positions.
• The greater of (a) 40 hours of paid sick leave or (b) state or local minimum requirements for paid leave (Non-Production Line)
• 40 hours of paid personal leave (Production Line)
• 12 days of paid holidays per year (max 8 hours paid per day)
• Employee, friends, and family discount program for company products.
• BSH provides ongoing product training, uniforms, computer tablet, cell phone and a company vehicle for eligible positions.
  
  

Further information

Please visit career.bsh-group.com and learn about what makes BSH a Top Employer!

At BSH we appreciate everyone's uniqueness and value diversity as key for our business success. By including everyone and ensuring equal opportunities we unleash our full potential - EOE / AA Employer.

This position is eligible for the Employee Referral Bonus program.

We participate in E-Verify.

Salary : $122,090 - $162,787