Job Title: Data Analyst
Division/Dept. : CS/Search and Design Strategy
Reports to : Director, Search and Design Strategy
PURPOSE OF POSITION:
Responsible for managing content analysis and reporting for all content created by the Customer Care Content team, which includes support articles and videos. Secondary responsibilities include analysis and insights generation for other data sources.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Duties & Responsibilities
- Manages reporting strategy, including the metrics, analysis, and cadence
- Collaborates with Content Planning and Production teams to analyze content performance and make iterative improvements
- Generally contributes to communication and planning efforts for the Strategy team
Performance Standards
- Help Content Resolution (content quality survey submissions)
- Analytics and insights aimed at helping the Content Planning team manage the knowledge base
- Google clicks and impressions in aggregate
KNOWLEDGE, SKILLS AND ABILITIES:
- College or technical college degree or equivalent experience
- Strong communication and writing skills
- Must be proficient in MS Office (Excel, Word, PowerPoint)
- Extra proficiency in Excel strongly preferred, including mastery of things like pivot tables, vlookups, etc.
- Strong time management and organizational skills
- Ability to work in a fast-paced environment
- Understanding and mastery of analytics platforms and data analysis. Example platforms/tools include, among others: Raw data analysis (i.e. working with CSV files and assembling multiple data sets together)
- Adobe Analytics
- YouTube Studio
- Google Search Console
- Tableau (usage, not necessarily creation)
KEY RELATIONSHIPS:
Identify other departments for people that have a direct impact on this position.
- CE Division - IT Product Marketing, & Home Ent. Marketing
- HA Division - Product Marketing
- Mobile Division - Carrier Sales & Product Strategy
- CS Div. - Customer Experience Management - All Teams
- CS Div. - Contact Center - Operations, Training, & VOC
- CS Div. - CE SVC - Field Operations - Product & Technical Support
- CS Div. - Mobile SVC - Quality Management, Service Engineering, & Loyalty & Rewards
- Emerging Platforms - Customer Support & QA Operation
- CS & Environment Center - All Teams
must-haves:
1) at least few years of seasoned experience in raw data analytics (corporate preferred); should have experience in Google analytics at least if they do not know Adobe Analytics, Youtube Studio, or other analytics platforms
2) ideally a combination of Data analyst/Biz analyst; know how to take raw data, synthesize the data to pull insights and digitalize in forms of insightful tables, charts, PPTs
3) able to shift priorities and handle dynamic scope of work
4) knowledge of SQL is nice to have; but position is not for them if they are looking to write advanced queries