Director, Product Marketing

This position is a highly strategic, end- to-end product marketing role that includes multi-disciplinary go-to-market planning, product launches, and demand generation for our core C2FO products.

Working with Product, Sales, and Marketing execution teams you will help develop compliant, integrated campaigns that drive high quality registrations and create brand awareness; increase adoption and ensure your campaigns are executed with speed and quality and that results are reported and analyzed for continuous learning and program refinement. What does a Director of Product Marketing do?

You are a progressive thinker, with the ability to take complex technology coupled with deep financial features and turn them in to compelling benefit driven messages for our prospects. You will create go-to-market plans that show a deep understanding of Supplier segments and content strategy for stage in the acquisition process and will be able to effectively articulate how C2FO clearly solves working capital problems. Working closely with Product, Sales and Marketing Channel partners, you will develop differentiated and compelling messaging, marketing plans and drive creative demand generation programs that deliver measurable market momentum and results.

You thrive in a team environment, take ownership of campaigns to ensure speed and quality of execution and marketing performance is reported and analyzed for continuous learning and program refinement. Essential Job Responsibilities

• You will independently spearhead strategic initiatives and go to market plans, key value propositions and relevant industry or company proof points and campaigns that will help C2FO drive growth in new markets
• Manage B2B demand gen, engagement and retention/loyalty programs from end-to-end, including planning, creative development, production, testing, flawless execution, reporting and optimization
• You will collaborate effectively with colleagues across the company to ensure alignment with product objectives, alignment of consumer marketing assets, brand standards and product registration and revenue goals.
• You will develop product positioning and messaging that differentiates our products, crafting creative content ideas and defining and coordinating marketing programs.
• You will create creative marketing campaigns, ideation for thought leadership content and campaigns.
• You will be the expert on your supplier segments and their working capital needs, understand their seasonal cycles and key quarter end needs be an expert on our competition and know how grow segment penetration.
• Communicate the value proposition of the Early Pay Marketplace, our Capital Finance products, and any new products we develop and work closely with Sales, Account Management, and Program Management partners for market launches and initiatives.
• Develop the overall strategy and approach, while working with internal marketing teams to create and deploy your marketing programs.
• You will plan, track and manage launch checklists and project plans supporting market launch and GTM readiness.

Required Qualifications

• Bachelor’s degree
• 8 years working in demand generation, marketing communications and product marketing
• Background in B2B or financial services industry preferred
• Demonstrated knowledge of marketing principles, practices and techniques, including knowledge of account-based marketing, direct response, event planning and content marketing

Job Related Experience

• Demonstrated highly organized project management skills
• Ability to work across numerous projects with competing deadlines and effectively prioritize deliverables
• Ability to lead a team or cross-functional projects
• Financial Services or Fintech industry a plus
• Knowledge of Salesforce.com and marketing automation systems for lead management and reporting is a plus
• Impeccable written communication and content development skills
• PowerPoint and Microsoft Office fluency.
• Additional Skills/Knowledge
• Independent, proactive, strategic thinker with a passion for the consumer and client experience
• Demonstrated strategic growth expertise
• Creative, resourceful, detail oriented, with a results driven ability to independently oversee multiple projects simultaneously
• Comfort working in a fast paced, entrepreneurial environment with the discipline to adhere to corporate governance and global brand standards.
• Exceptional interpersonal skills and the ability to develop strong working relationships in a team environment
• Travel Required: 20% as required

C2FO Company Description

C2FO is a global financial technology company that provides convenient, cost-effective access to the working capital businesses of all sizes need to thrive. C2FO has more than 450 employees worldwide, headquartered in Kansas City, and operations throughout Europe, India, Asia Pacific, and Australia.

Since 2008, C2FO’s online platform and innovative financial products have accelerated payments by more than $1 billion in working capital each week for companies in over 180 countries.

C2FO is Working Capital. Working for Everyone. For more information, visit www.C2FO.com.

Commitment to Diversity and Inclusion

Pollen, Inc. (C2FO) believes that unique backgrounds and individual voices strengthen our team, leading to the best ideas and discoveries for our innovative and growing company. At C2FO, we seek, encourage, and nurture diverse perspectives, and we welcome those of all backgrounds to help us change the way global businesses of all sizes gain access to working capital.

As an Equal Opportunity Employer, we not only value diversity and equality, we cultivate teams that feel empowered to bring their authentic selves to work every day. We strive to create a workplace that reflects the communities we serve and our global, multicultural clients. We recognize the power of inclusion, emphasizing that each team member was chosen for their unique ability to contribute to the overall success of our mission.

We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business needs.