Director - Marketing & Creative Services

Description

Cameron Memorial Community Hospital is an independent, not-for-profit facility that proudly serves Angola and Steuben County. We’ve been a cornerstone of this community and the surrounding area in northeast Indiana dating back to 1926. Over the years, we’ve helped generation after generation of area residents enjoy better health and live comfortably. Today, Cameron Hospital has grown into something more than a simple community hospital. Filled with advanced equipment and skilled specialists, Cameron is a modern, high-tech facility that provides advanced diagnostics, a variety of specialties and cutting-edge treatment options that are combined with highly personalized and compassionate care.

DEPARTMENT: Marketing

JOB TITLE: Director - Marketing & Creative Services

SHIFT: 80 Hours Bi-weekly, days

BENEFITS: Full time, benefit eligible position

JOB SUMMARY

Works with VP of Strategic Growth, leading daily, onsite marketing and creative services for Cameron Memorial Community Hospital. The Director of Marketing & Creative Services serve as the leader overseeing the organization’s internal and external marketing efforts, manage and maintain relationships with outside agencies supporting Cameron’s ongoing marketing efforts and ensure all brand growth and standards are maintained. Will support strategies of Cameron’s service lines growth, provides strategic input on the over-arching marketing goals and desired outcomes. Responsible for making strategic recommendations to health system clients including marketing, graphics, photography layout, web features, web architecture, environmental graphics and wayfinding among other creative visual elements. Provides marketing and brand management direction for growing digital efforts including: intranet, external website and microsites, social media, etc. 

Qualifications

Experience

• Minimum of seven years of experience preferred; five years required.  

Skills/Competencies

• Bias for Action - Displays an appropriate bias for action that demonstrates deep understanding of business needs, regulatory risk, and customer satisfaction standards. Demonstrates ability to anticipate needs of team and customers s/he is supporting. Ability to demonstrate a thorough understanding of Cameron’s strategic vision and how it impacts your work.
• Communication - Demonstrates highly effective verbal and written communication skills. Must be able to communicate clearly and effectively with all individuals at all levels within and outside of the organization. Able to ask questions in a manner to draw out appropriate and needed information. Able to effectively communicate potentially sensitive information in a firm yet professional manner. Demonstrates an ability to assess barriers to effective communication and adapt one's communication based on customer's response. Actively listens to customer's concerns. Demonstrates an ability to contribute to the resolution of a conflict in the event of a miscommunication.
• Interpersonal Relations - The ability to develop and maintain professional, trusting, positive working relationships with supervisors, staff, managers, customers, and vendors. This includes being approachable and taking time to address employees’ personal and professional needs, as well as client and customer concerns; treating others with respect and dignity; and expressing empathy and compassion when dealing with the needs and problems of others.
• Organizational Skills/Attention to Detail/Planning - Can orchestrate multiple activities to accomplish a goal; uses resources effectively and efficiently; arranges information in a useful manner; sets objectives and goals, breaks down work into the process steps; evaluates results; measures performance against goals; anticipates and adjusts for problems and roadblocks. Demonstrates the ability to organize and prioritize workload to meet deadlines and achieve positive outcomes.
• Service Excellence - Consistently anticipates the needs of customers and puts those needs first. Drives his/her area of responsibility to deliver high quality services to all customers in a timely and appropriate manner. Possesses demonstrated customer satisfaction focus. Ability to appropriately identify major areas of satisfaction and dissatisfaction for all key customer groups and develop and implement effective strategies and process improvements to meet and exceed customer service expectations and achieve system goals. 

Education Required

• Bachelor’s degree in  Marketing, Graphic Design, Journalism or Public Relations. 
• Master’s degree in Marketing, Business Administration or similar field preferred.

Licenses Requirements

• None

Certifications Required or Preferred

• None

Supervisor Responsibilities

• None

Essential Functions

• Works with Vice President of Strategic Growth and health system/service line/program leader teams to support strategic marketing and creative services. 
• Provides feedback and recommendations on new marketing strategies.
• Contributes to patient engagement, acquisition, retention, and satisfaction by developing engaging marketing and creative service campaigns. 
• Leads development and coordination of activities as needed with the Vice President of Strategic Growth regarding marketing, creative services, and internal communications ensuring that appropriate structures, systems and review processes are developed. 
• Effectively collaborates with co-workers and engages them in actively completing team tasks. Encourages clear and collaborative communication within the team and resolves conflicts with co-workers positively and constructively.
• Develops marketing plans outlining audiences, messages and time frames for internal and external programs and announcements. 
• Regularly monitors marketing campaigns and completes and submits reports reflecting results. 
• Works to reduce variances in processes and supports standardization. 
• Defines and uses review processes to ensure high quality work product. 
• Adheres to corporate compliance/risk management/safety standards. Assures compliance with any applicable regulations specific to the department as well as policies of the organization. Monitors activities to identify both expected and unexpected risks.
• Supports marketing department leaders and coworkers in execution of internal and external communication efforts, marketing, community relations, public relations and media opportunities, proactively sharing information to further an integrated approach to marketing/communications. 
• Resolves conflicts in a timely and constructive manner; insures a respectful and value-driven environment for all. 
• Provides a high level of service to internal stakeholders/customers.