What are the responsibilities and job description for the Channel Marketing Manager - South Central position at Candidate Experience site?
Fortinet
Channel Marketing Manager – South Central
About Us
Fortinet (NASDAQ: FTNT) secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers its customers with intelligent, seamless protection across the expanding attack surface and the power to take on ever-increasing performance requirements of the borderless network - today and into the future.
Only the Fortinet Security Fabric architecture can deliver security features without compromise to address the most critical security challenges, whether in networked, application, cloud or mobile environments.
Fortinet ranks #1 in the most security appliances shipped worldwide and more than 400,000 customers trust Fortinet.
What you will do?
- Build strong relationship with regional Sales Leadership to understand where marketing efforts can be best utilized in order to help drive sales
- Design and launch scalable campaigns across the regional partner community to generate revenue, foster engagement and to position Fortinet as a leader in cybersecurity.
- Play a key role in helping strategic channel partners develop quarterly marketing strategies and plans designed to drive demand and pipeline.
- Assist partners with the execution of Fortinet marketing campaigns and program as needed with the goal of making partners self-sufficient in executing a marketing strategy
- Develop channel marketing strategy for the region as well as key tactics
- Drive channel (partner) marketing plan development and execution thru Channel Account Managers to drive demand, awareness and leads.
- Provide Partners with guidance on Fortinet tools, content and assets available for their use as part of the Fortinet marketing campaigns.
- Develop & manage regional budget and allocate MDF and set marketing goals and objectives for strategic partners based on ROI opportunity and partner performance
- Regularly review, prepare and share with key stakeholder key information such as partner billing information, marketing fund spent, Marketing Generated Opportunity (MGO) attained and pipeline to ensure acceptable ROI
- Deliver fully integrated awareness/consideration/preference and/or demand generation campaigns for successful partner execution.
- Design innovative partner marketing approaches and campaign strategies, success metrics and manage delivery/execution calendar.
- Leverage, develop, and enhance a variety of programs & campaigns that drive demand generation and revenue growth
- Develop/Own campaign execution tracking with associated metrics/goals/ benchmarks; track/report progress against them, evaluate event/campaign ROI
- Develop closed-loop post analysis for marketing campaigns and identify/execute indicated actions.
- Define and share partner led campaign execution best practices with marketing team members
- Execute end-to-end virtual and in-person event logistics (webinars, executive roundtables, trade shows, conferences). Provide onsite event support as required
- Track partner performance based on growth metrics such as billings, Y/Y growth, pipeline generation, funding ROI, etc
- Attend and participate in regular partner business meetings and QBRs to provide marketing strategy and guidance
- Attend and participate in regular internal sales, channel, and marketing meetings to share recent campaign wins, upcoming activities, and action items
- Distribute and roll-out corporate initiatives for successful field & channel execution
- Manage and distribute regular team communications across multiple platforms
- Experience using platforms such as Salesforce, Tableau, Teams, Swoogo, GTW/Zoom, Sharepoint, Microsoft Office
- 5 years Channel Marketing Manager experience
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