Marketing Associate

Essential Job Responsibilities

Marketing

Assist with the planning and placement of digital and print signage and activities to establish and maintain brand presence at health centers.

Assist with event planning and coordination (internal and external) and communicate with staff and vendors as needed.

Support marketing initiatives including but not limited to recording, photoshoots, events, interviews, testimonials, and content production.

Oversee product design and other forms of marketing to maintain consistency in branding.

Gather data on campaign success, often through collecting ads traffic, analytics, and community feedback.

Conduct market research to better understand the marketing needs of the organization and its target audience.

Coordinate with team members to gather images, logos, stats, and content to use in various creative projects.

Work collaboratively within the Marketing and Development department, and externally with other applicable departments in the development and delivery of targeted marketing efforts.

Motion Graphics

Prepare videos for launch by uploading to various storage and social media sites with titles, descriptions, hashtags, keywords.

Coordinate and place video and display advertisements on Google ADs with budget, demographics and run times.

Maintain and organize health center advertisements and original footage library for archives.

Assist in editing videos using various platforms.

Address edits and revisions to animation, color, and audio elements, and ensure videos meet brand guidelines.

Culture of Service: 3 C’s
Compassion

Greets internal or external customers (i.e. patient, client, staff, vendor) with courtesy, making eye contact, responding with a proper tone and nonverbal language.

Listens to the internal or external customer (i.e. patient, client, staff, vendor) attentively, reassuring and understanding of the request and providing appropriate options or resolutions.

Competency

Provides services required by following established protocols and when needed, procure additional help to answer questions to ensure appropriate services are delivered

Commitment

Takes initiative and anticipates internal or external customer needs by engaging them in the process and following up as needed

Prioritize internal or external customer (i.e. patient, client, staff, vendor) requests to ensure the prompt and effective response is provided

Safety
Ensures proper handwashing according to the Centers for Disease Control and Prevention guidelines.
Understands and appropriately acts upon the assigned role in Emergency Code System.
Understands and performs assigned roles in the organization’s Continuity of Operations Plan (COOP).

Contact Responsibility

The responsibility for internal and external contacts is frequent and important.

Physical Requirements

This work requires the following physical activities: constant hearing/ visual acuity. Frequent sitting, talking in person, and talking on the phone. Occasional walking, driving, standing, and stretching/reaching. Work is performed in office, community, and social settings.

Other
Participates in health center developmental activities as requested. Other duties as assigned. Candidate has the ability to understand historical, current, and future trends in Marketing and has copywriting, editing, and video production experience. Excellent written and verbal communication skills (bilingual highly desired. Demonstrates a comprehensive understanding of healthcare marketing. Work is performed in office setting.

Travel Requirements and Details:

Occasional Travel to all health centers locations to oversee brand and signage integrity and to organize staff for videos or photos.

Education:

Bachelor’s in Marketing or related field.

Work Experience:

Minimum two years’ experience in marketing and communications (healthcare focus preferred). Up to date on the latest digital technologies. Microsoft Office Proficient (Word, Excel, Outlook & PowerPoint), Vegas, Hitfilm Pro, After Effects, and Photoshop

Skills:

Customer Service

Critical Thinking

Planning & Organizing

Written Communication

Verbal Communication

Interpersonal Skills

Experience

• 2 year(s): Minimum two years’ experience in marketing and communications (healthcare focus preferred).

Education

• Bachelors or better in Marketing or related field
• Bachelors or better in Communication or related field

Skills

• Windows
• Verbal Communication
• Planning & Organizing
• Social Media
• Phone etiquette
• Patience
• Oral Communication
• Multitasking
• Compassion
• Email
• Customer Focus
• Creativity
• Computer
• Coordination
• Cooperation
• Confidence
• Creative Thinking
• Courteous
• Communication
• Bilingual (English-Spanish)
• Advertising
• Active Listening
• Collaborating
• Microsoft Office
• Written Communication
• Analytical
• Team Player
• Interpersonal Skills

Behaviors

• Team Player: Works well as a member of a group
• Dedicated: Devoted to a task or purpose with loyalty or integrity
• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Motivations

• Flexibility: Inspired to perform well when granted the ability to set your own schedule and goals
• Goal Completion: Inspired to perform well by the completion of tasks