What are the responsibilities and job description for the SEO Specialist III position at Cars Commerce?
Preferred Skills & Experience
- Superior client communication/customer service skills (oral and written)
- Technical SEO:
- Ability to run technical SEO audits and resolve common technical SEO issues
- Ability to use technical SEO knowledge/principles to shape client strategy/impact client’s goals
- Local SEO
- Understanding of how directory citations impact local SEO and experience with NAP best practices
- Understanding of Google Business Profile (formerly GMB) optimization best practices
- On-Page SEO:
- A clear understanding of internal linking best practices, technical on-page element optimization best practices, and content optimization best practices
- Content Strategy:
- Strong understanding of how to translate client goals and research data into actionable content strategy
- Strategy Creation:
- Demonstrated skill in creating customized SEO strategy plans that use GA, GSC, Semrush, etc. data to create a unique strategy that drives results for clients
- Leadership
- Must be able to work effectively with others and be excited by the idea of helping others improve their skills
- Critical Thinking
- Must be a strong critical thinker - able to apply various SEO concepts to real-life scenarios in order to create strategies and solve problems
- Must be able to actively listen/observe and contextualize information in real-time, and engage in SEO strategy conversations with clients taking information into account
- Analysis
- Must be able to use SEO tools to gather performance data
- Must be able to perform deep dives on client performance, using data to identify and understand positive and negative trends.
- Expertise in Yoast, Semrush, MozLocal, Google Analytics, Google Search, Google Analytics, or comparable SEO tools
- Experience in/interest in the automotive industry is a plus!
- Experience with WordPress-based websites preferred
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