Vice President Global Rental & Used

Career Area: Marketing / Sales / Product Support Job Description: For nearly 100 years, Caterpillar has been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Caterpillar’s innovative products and services, backed by the global dealer network, provide exceptional value that helps customers succeed. With 99,000 employees and 2021 sales and revenues over $50 billion, Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. The company principally operates through its three primary segments - Construction Industries, Resource Industries and Energy & Transportation - and also provides financing and related services through its Financial Products segment. A Fortune 100 corporation with 110 production facilities of which 60 are located outside the US, with over 160 dealers serving customers in 193 countries. The Business: Global Equipment Rental is an exciting, expanding business that Caterpillar continues to invest in, as more and more customers look to The Cat Rental Store to fulfill their short- and long-term equipment needs. With more than 1,300 global locations, our dealer network has the largest construction equipment rental fleet in the world. The Global Rental and Used Equipment Services (GRUES) team partners with our dealers to sell machines into their rental fleets, roll out used machines as Cat Certified Used Equipment with Customer Value Agreements and continuously improve our customer experience through relationship-building, digital tools and more. When you join GRUES, you become part of a high-performing global team that works in a flexible, fast-paced environment and that values each person’s unique contributions. Our GRUES Commitment to Culture reinforces that we work with each other and our partners through communication, brand, collaboration, alignment, accountability and positivity. Strategy: The base strategy framework of Rental Services, Heavy Rents, Used and Services has been working over the last few years. Execution of the strategy is a key driver of near-term success. Next generation of the strategy must consider how technology fits into the rental and used offering for dealers and end use customers. Job Description: Lead Global Rental and Used Equipment organization to deliver products and services that meet our customer needs, while bringing innovative solutions to these customers through the dealer network. Partner with Caterpillar Dealers to develop and execute industry strategies for all segments that include but are not limited to Construction, Quarry, Specialty, Industrial, Waste and Governmental segments. Responsibilities include machine and parts sales; product problem management and solution development; voice of customer collection and analysis; product and application consulting; distribution requirements and value chain definition. Unlike a publicly traded equipment rental company that operates its own facilities the Caterpillar equipment rental model is delivered through the dealer network. The dealers are independent businesses with autonomy over their business decisions. The incumbent will have to be able to influence dealers and demonstrate why the equipment rental business is profitable, fits into their overall strategy and supports other initiatives within their dealers and for Caterpillar. This approach is different than operating a rental company as we are not able to provide direction to dealers due to their independent nature. The incumbent will build dealer capability by providing industry expertise in several areas including fleet, pricing, technology, and operational excellence. Keeping the key internal stakeholders updated on strategy, initiatives, execution status, is a critical success factor for the role. Business Segments: Heavy Rents: Long term contracts for customers looking for product and application expertise, product support and ownership options. Rental Services: Short term contracts for customers looking for competitive, service-oriented solutions. Used: Selling used machines from the rental fleet and from other sources with service contracts (CVA’s). Experience: 15 years or more experience in the global rental industry. Demonstrated ability to lead and grow a rental business. Wide exposure to global machine markets and customers. Demonstrated ability to analyze, diagnose and solve complex problems. Demonstrated ability to work in a matrix organization. Leadership Attributes: Demonstrates our values and enterprise behavior. Demonstrates good business skills and judgement. Demonstrates courage and emotional intelligence. Sets challenging targets and prioritizes to achieve results. Ability to create the vision and lead change. Demonstrates intellectual curiosity. Recruits and develops the best talent. Position Location: Dallas, TX Additional Information: Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers. Relocation is available for this position. EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply. Not ready to apply? Submit your information to our Talent Network here.