What are the responsibilities and job description for the BRAND STRATEGIST position at Cella?
The Brand Strategist’s mission is to deliver superior brand experiences across the entire consumer journey with a significant focus on multicultural consumers, integrated creative and personalization. Be seen as a valuable partner in achieving clients’ business and marketing goals. Building from brand strategy, shape the consumer experience across all marketing efforts: packaging, print, owned site and social, CRM, e-com, paid media, and in-person experiences.
In this role, you'll use insights, data, and analytics to help create increasingly personalized experiences that encourage engagement and action from consumers at each touchpoint. You will champion an integrated perspective in bringing creativity together across media, channels, and formats. To accomplish this mission, the Strategist has a deep understanding of culture, consumer empathy, market insights, and future trends to develop fresh, breakthrough ideas & brand stories to inspire best-in-class creativity.
In this role, you'll use insights, data, and analytics to help create increasingly personalized experiences that encourage engagement and action from consumers at each touchpoint. You will champion an integrated perspective in bringing creativity together across media, channels, and formats. To accomplish this mission, the Strategist has a deep understanding of culture, consumer empathy, market insights, and future trends to develop fresh, breakthrough ideas & brand stories to inspire best-in-class creativity.
Brand Strategist Responsibilities:
- Lead creative strategy and process. Provide strategic direction, inspiration and feedback to the Creative team throughout the process.
- Clarify objectives and frame the challenge/opportunity
- Amplify multi-cultural consumer understanding and empathy: segmentations, personas, insights,
- experiences and journeys
- Conduct audit & analysis of category, competition, channels, brand portfolio, trends, culture
- Write creative briefs and run engaging briefing sessions
- Collaborate on content strategy
- Establish messaging / communication hierarchy
- Ensure consistent brand experiences while driving personalization (right person, right message, right time)
- across all elements: packaging design, omni-channel campaign development, content, digital, social, CRM, e-com and experiential.
- Develop hypothesis, POV, recommendations & implications
- Clearly and persuasively present strategy to clients to sell in creative work
Brand Strategist Qualifications:
- 7 years experience in strategy/planning
- A track record of print, packaging, digital, social, content and CRM strategy that led to fresh, inspiring
- creative work
- Demonstrated success with personalization and multicultural marketing initiatives
- Digitally fluent and media savvy
- Strong ability to problem-solve. Asks the right questions and digs to find opportunities
- Proactive, assertive, resilient
- A skilled presenter and storyteller, able to simplify complex concepts and connect the dots
- Proficient with Powerpoint & Keynote
- CPG industry experience is preferred
- Bachelor’s degree; additional education in the field is a plus
Job ID: 323682C
Quantitative Trading Strategist Lead
The Voleon Group -
Berkeley, CA
Corporate Development Strategist
Golden State Dermatology -
WALNUT CREEK, CA
Brand Specialist
Audi of Oakland -
Oakland, CA
