What are the responsibilities and job description for the FIELD MARKETING MANAGER position at Cella?
Cella is looking for a Senior Field Marketing Manager for our client who can effectively communicate a vision and orchestrate a strategic marketing plan with a positive, collaborative, team-focused attitude.
The Field Marketing Manager is responsible for driving the marketing strategy, planning, executing, analyzing, and optimizing all marketing activities to achieve pipeline goals for Canada. You will develop an impactful marketing plan, collaborate closely with the account teams, sales leadership, partners, and quarterback across functional teams that will shape the go-to-market plan.
In this role, you’ll generate awareness and create demand leveraging a variety of marketing campaigns, tools and tactics including account-based marketing programs with the primary objectives of generating pipeline, accelerating the sales cycle, and increasing win rates. Additionally, you will be responsible for communicating field-level insights to the broader marketing team to ensure that messaging, content, and demand generation programs meet the needs of the region. This position reports to the Sr. Director Field Marketing, Canada. The ideal candidate is a passionate, innovative, data-driven marketer that uses marketing insights and a deep understanding of the sales landscape to align with the business.
This role is remote.
Responsibilities:
- Develop and own quarterly strategic marketing plans to amplify brand visibility, yield high demand and achieve pipeline and revenue growth objectives with
- input from local sales team and sales leaders.
- Serve targeted geographies and verticals across Canada including Vancouver, Alberta, Prairies, Greater Toronto Area (GTA), Quebec, Maritimes, and Ottawa.
- As a trusted advisor to sales, you understand territory pipeline mix, design, and implement integrated marketing programs that drive new customer logos and new
- business with existing customers.
- Serve as the primary point of contact and continuously engage with sales teams and leaders to communicate, coordinate, and maximize impact of marketing initiatives.
- Build and maintain relationships with local sales teams, channel, alliance, OEM, and corporate marketing teams.
- Strategize, plan, and collaborate with the channel team to develop lead-gen.
- Develop deep understanding of target audience, including pain points, spending profiles, key projects, and initiatives, and competing solutions.
- Build integrated marketing programs to deliver a comprehensive customer acquisition journey.
- Drive and execute account-based marketing (ABM) within a designed framework aligning to sales needs and goals.
- Identify relevant industry events and secure appropriate levels of participation.
- Align and customize global campaigns to fit regional needs.
- Execute multi-touch demand generation programs that build pipelines to meet quarterly goals.
- Act as liaison between corporate marketing and the field; be the face of marketing to the field sales teams, and conversely communicate needs and results of the field back to corporate marketing.
- Coordinate and manage all regional events, including seminars, webinars, executive conferences & roundtables, tradeshows, networking events, and user group meetings.
- Track lead flow and measure ROI for all activities through metrics analysis and reporting to evaluate results against goals and use learning to drive improvement.
- Actively manage the regional funnel. Deploy creative solutions and tactics to increase in-region pipeline performance.
- Establish and proactively manage regional budgets, being vigilant in tracking and effective in spending.
- Minimum 3 years of experience in a high-tech B2B marketing role in either field marketing or account-based marketing.
- Fluency in French a plus (please apply with an English CV/resume)
- Proven track record of working with sales leaders to build and deliver marketing and business results to achieve company goals.
- Able to lead through influence and build consensus via collaboration across all functions and levels in the organization.
- Strong analytical skills: proficient with Salesforce ingathering analytics, ability to measure effectiveness of programs and extract actionable insights.
- Understanding of datacenter infrastructure and virtualization technologies.
- Proven experience in successfully implementing or influencing an account-based marketing strategy, preferably across large enterprise accounts.
- Experience in vertical marketing
- Strong project management, negotiation and decision making skills and the ability to perform in a fast-paced and high-energy environment.
- Creative thinker and program builder with a can-do positive attitude.
- Excellent at networking and building relationships.
- Extensive experience in localizing and executing global integrated campaigns, with a demonstrated track record of exceptional achievement in field marketing for high- tech B2B companies.
- Travel is currently light, if any, based on evolving pandemic policies.
- Bachelor’s degree in Marketing, Business,
- Communications, or a related discipline.
If you are skeptical about any email or job offer, please reach out to us directly at AskAnything@cellainc.com
**Some sites post salary ranges based on data they gather related to similar job titles within the same area. Actual salaries may vary based on experience, region [(if remote)], contracted company, unique role expectations, etc. At Cella, we are committed to ensuring all employees are fairly compensated and take great pride in our ability to offer a total compensation package that supports all facets of employment. **
Job ID: 326384
