Director of Marketing
Who is Centriq?
We’re an IT training company that specializes in IT career building and technical corporate training. We’re dedicated to fostering a tech-friendly, forward thinking IT community in the Midwest and beyond. Our interests include:
- Finding technical solutions for companies
- Helping students discover a passion for IT create a new life for themselves
- Creating a supportive, welcoming environment for all team members
What It’s Like to Work at Centriq:
At Centriq, we believe in putting family first — and that includes our employees. We’re passionate about supporting each other, our customers, and our students. At Centriq, we always put our best (inter)face forward. We work hard, work smart, and have fun! If you’re a driven, positive person who can’t wait to jump into the dynamic world of tech, we encourage you to apply!
The Big Picture:
The Director of Marketing is responsible for providing direction, guidance, and leadership to the Marketing Department. You will be an integral part of our overall growth plans and lead our strategic efforts to develop, implement, track, and optimize our marketing programs across all media channels. You will oversee the execution of all marketing initiatives including advertising, digital, direct response, social, audio and video campaigns on behalf of both Centriq’s B2B corporate training services and Centriq’s B2C campus-based and virtual training programs for individuals starting new careers in technology.
Your Day-to-Day:
- Team Supervision: Provide direction, oversight, and employee development for the B2B, B2C and Creative team members.
- Strategic Planning and Optimization: Monitor marketing performance by channel and optimize efforts conducted in-house or through third-party partners.
- Oversee brand management and all marketing and communications strategies and programs (including advertising, partnerships, creative, interactive marketing, and social media) to create a cohesive and integrated platform to support the Company’s growth.
- Development, management, analysis and reporting of both B2B and B2C automated marketing campaigns utilizing a combination of HubSpot, Dynamics CRM and/or Net-Results.
- Manage vendor/agency partner performance, including all digital marketing.
- Budget, forecast and manage marketing investments to achieve performance goals.
- Collaborate with team members and internal stakeholders to ensure all activities are appropriately aligned with company goals and expectations.
- Identify opportunities for new marketing activities or partners.
The Experience You’ll Need to Succeed:
- Bachelor’s degree in marketing, advertising, communications, or other related area of study.
- 8-10 years of marketing experience across multiple channels of advertising.
- Technology, Training or Education industry strongly preferred but not required.
- Experience with marketing automation and reporting tools and systems such as HubSpot, Net-Results, Google Analytics, CRM, or others.
- Excellent skills in defining problems, collecting data, and interpreting information required.
- Ability to collaborate and build relationships with internal stakeholders.
- Excellent written and verbal communication skills required.
- Broad knowledge of communications planning and ability to use strategic communications skills to manage dynamic issues required.
- Experience with digital campaigns including paid search, programmatic display and paid social.
- Adaptable to change, open to new ideas, open to taking on new responsibilities and adjusting plans to meet changing needs.
- Intimate understanding of traditional and emerging marketing channels.
The Good Stuff:
- Competitive Salary
- Health/Dental/Vision/Prescription Drug Insurance
- Flexible Spending Accounts
- Life Insurance
- 401(k)
- Fun, flexible, family-first culture
- Company gatherings and social events
What We Believe In:
We hire the best. If you’re driven to perform, you’ll fit right in. We approach our work fearlessly, learn quickly, improve constantly, and celebrate our wins at every turn. Everyone is welcome—as an inclusive workplace, our employees are comfortable bringing their authentic whole selves to work. Be you.