What are the responsibilities and job description for the Digital Marketing Strategy position at cesna?
[About Our Client]
This client is a medical appliances manufacturer, that exports medical appliances to more than 70 countries, and is actively growing in the U.S. along with its headquarters in Korea, which leads the medical appliances market.
[Job Summary]
This client is looking for Digital/Data marketing strategist, who has marketing strategies experienced in data and digital marketing.
[Job Description]
- Core duties and responsibilities include the following. Other duties may be assigned.
- Designing campaign, content, and video strategies that transmit the organization's goals and objectives together with the Marketing team.
- Plan, execute, and manage all digital marketing for the firm, including SEO, SEM, email marketing, and social media
- Responsible for ensuring consistent brand messaging across all various social media channels
- Stay up to date on the latest social media trends, and implement them in the firm's marketing campaigns
- Liaising with third parties like digital agencies and software vendors to optimize channels, bidding, and targeting strategies.
- Analyzing performance drives to improve campaign profitability and contributes towards yearly marketing budgets, KPIs, and ROI.
- Develop and monitor campaign budgets
- Designing and implementing digital strategy as part of the company's broader business and marketing plans, building affinity and leading demand generation.
- Establish and execute a digital marketing strategy to distribute content
- Taking ownership of retail website sales, including Social Shops, to meet forecasted targets and drive revenue growth
[Qualifications]
Min 2-3 years of experience in digital marketing
- Very well organized
- Good follow-up and follow through
- Strong communication skills
- Project management and managerial skills
- Ability to analyze metrics, reports, and trends regarding consumers
- Hands-on experience with SEO/SEM, Google Analytics, and CRM software
- Solid knowledge of online marketing tools and best practices
- Excellent interpersonal skills, with the ability to collaborate with other departments
- Strong knowledge of e-commerce platforms, website optimization, and digital marketing channels, including Social Shops (TikTok & Meta).
Bilingual (Korean) is a PLUS
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