Experience/Account Management
Account Director - Influencer Marketing
About us
Cheil Worldwide is the 11th-largest creative agency in the world. Headquartered in Seoul, South Korea, we were founded by Samsung in 1973 to grow its local and global business. While Samsung is still one of our main clients, our roster has evolved to include other globally recognized brands such as Adidas, PayPal, ESPN, Lego, Coca-Cola, Nivea, Starbucks and many more.
Cheil Dallas serves as the lead agency for all Samsung projects in North America and is located steps from their office at Legacy Central in Plano, Texas. It’s the home base for more than 200 creative problem-solvers who share a passion for developing groundbreaking ideas rooted in data, driven by insights, and enabled by innovative technology.
And that brings us to you… or rather you to us. Pushing boundaries and traditional advertising requires a curious mind undeterred by the never-been-done. We need a thinker and doer eager to explore new ways to connect with consumers beyond offering a product. If blending analytics with intuition and imagination makes your eyes sparkle, read on!
About you
Who you are is just as important as (if not more important than!) what you can do.
- Experienced account leader with an emphasis on influencers, partnerships, social media and buzzworthy activations.
- Proactive thinker who understands brand partnerships, asset negotiation and ROI.
- Solid understanding of creator community and social media landscape, ranging from emerging creators to social celebs and cultural leaders.
- Detail-obsessed and extremely organized.
- Enjoy diving into data analysis, and how to extract insights.
- Team player with a can-do attitude, willing to jump in and find solutions with minimal guidance.
- Look forward to building from bespoke programs and organizational processes.
- Familiar with large-scale omni-channel programs and the inter-agency collaboration.
About the role
Like you, this job is multidimensional, and every aspect is crucial to creating culturally relevant work.
- Be the leader within an integrated agency team, leading the influencer marketing initiatives for our clients, and special activations related to the roster of retained influencers.
- Develop never been done before strategies, creative campaigns, production efforts and activations that are setting the new industry standard for influencers marketing.
- Vet and present complex campaign ideas that align with the overall client objectives using data driven perform marketing.
- Manage and oversee the partnership activation process from exploration and outreach, through execution and all steps in between.
- Lead the sourcing, acquisition, activation and integration process of influencers, partnerships and other special activations (digital and/or physical).
- Find and partner with subject matter experts within the integrated agency team to bring each influencers content to life while still producing client KPI objectives.
- Responsible for creating, implementing and tracking project timelines, assigning owners and proactively tracking progress with little oversight.
- Create and update client-facing presentations in Excel and PPT format, plus present to client leadership including C-Suite executives.
- Handle budget and performance tracking of a robust, diverse roster of always on influencers (50 ) and campaigns (12 per year).
About the requirements
You’ve got to check the boxes before you can think outside of them.
- Bachelor's degree in a related field preferred.
- 10 years of client-facing industry experience, agency or brand partnership side STRONGLY preferred.
- 6 years of experience managing brand/talent partnerships, social media and high profile activations.
- Strong mentor with experience managing and mentoring a team.
- Experienced with leading and managing influencer acquisition.
- Highly proficient with both small scale to larger scale video productions.
- Well qualified in large-scale, multi-day programs involving various capabilities, especially social, digital, experiential and paid media.
- Confident leading internal and client teams on fast-paced timelines.
- Demonstrable knowledge of client and agency operations.
- Great at forming strong client relationships and internal relationships.
- Excellent communication and client service skills, strong Excel and PPT skills.
- Exceptional data analysis using various social, media and influencer data capture systems to drive ROI.
- Skilled in developing plans, processes and solutions to never-been-done-before programs where those items did not previously exist.
- Passionate, positive, and solution-oriented.
- Position based in DFW area, extended hours and weekend work as necessary.
- Must be able to work in a hybrid office environment.