POSITION SUMMARY:
The Community Outreach & Communications Coordinator is responsible for increasing Lake City businesses’ presence in the Buy Local community so that they can thrive and be recognized as the foundation on which the Lake City neighborhood is built. It is expected we can accomplish this through improving Lake City and BLCT’s online presence, like our website and social media. The position is also a key member of an Adopt-a-Business pilot program to give Lake City businesses the much-needed support they have difficulty accessing since they are busy running their businesses. We anticipate most of the work of the Community Outreach & Communications Coordinator work will be with Lake City Market businesses and operations, but we also think a coordinated communication strategy with businesses along Lake City Way will be essential to the success of the neighborhood. This position reports to the BLCT Project Manager and will work closely with the Lake City Market Coordinator.
ESSENTIAL FUNCTIONS:
Communications and Content Generation
- Manages the enjoy lakecity.org site and related social media platforms (Facebook, Twitter, Instagram, YouTube)
- Increases content related to the Lake City community by generating content or by working with contributors for content
- Designs and implements a social media plan
- Creates frequent social media postings, frequency to be determined by the social media plan
- Improves the functionality and user experience of the enjoylakecity.org site
- Promotes a new community space called Lake City Bazar in partnership with the BLCT Project Manager and the Lake City Circle Coordinator
Adopt-a-Business Pilot
- Creates and launches a pilot program with BLCT Project Manager that connects resident volunteers with local small businesses to:
- Helps the business to participate in community events
- Keeps the business informed of major issues in the neighborhood
- Helps the business stay in contact with BLCT for needed support
- Provides an ambassador to the business by supporting them through social media and word-of-mouth promotion
- Creates a call to volunteers with special attention for the need for cultural competency
- Engages with the business owners and the volunteers to outline how they can work together
- Compiles a list of businesses that would like to participate and see if they have a customer that they think would be a good fit
- Promotes the program
- Measures and documents the success of the program
Community Outreach and Engagement
- Develops and delivers effective marketing presentations, posts, and bi-weekly new sources of digital recruiting advertisements
- Establishes and maintains long-term relationships with current community partners and new partners that serve the Lake City community
- Proactively networks for new community contacts with the intention of building ongoing, long-term relationships
- Professionally represents BLCT and provides backup as needed at job fairs, transition fairs and community events
- Updates and maintains a database of organizations and contacts
- Evaluates outreach efforts and makes recommendations for improvement
- Assists in the development and distribution of outreach correspondence, brochures, and website to support increasing the number of people reached as requested
- Invites, adds, and joins social media marketing groups to establish and maintain digital relationships for outreach
- Maintains an organized and easily accessible filing system
- Other duties as assigned
Other Important Aspects of the BLCT Team
- Be an active team member works closely with staff to communicate ideas, identify potential problems, provide feedback, and offer creative solutions
- Supports BLCT and CHSW’s commitment to diversity and inclusion
- Attends staff meetings, as schedule allows
- Performs other tasks a needed and requested by supervisor
KNOWLEDGE, SKILLS, and ABILITIES:
- Knowledge and capacity to work effectively with people from diverse professional, cultural and personal backgrounds
- Demonstrated knowledge of how to successfully build an outreach strategy for communities and neighborhoods
- Knowledge of and ability to use computer and other technical resources to effectively accomplish work
- Excellent verbal communications skills with a variety of different people with varying needs and experiences
- Ability to be thorough and specific in brief written communications
- Ability and comfort to make quick decisions about human safety
- Ability to understand rules and comfort in holding others accountable
- Ability to work with a positive outlook in a changing environment, quickly adjusting key priorities in response to the ever-changing needs of a community as well as the dynamics of the organization
- Ability to consistently exceeding goals in marketing, outreach or a related field
- Ability to exhibit a positive, friendly and helpful attitude with customers and be sensitive to their needs while maintaining professional boundaries
- Proven ability to close business and follow-up to ensure customer satisfaction and consistent service
- Ability to work independently as well as on teams on specific tasks within organizational policies and procedures
- Must be an enthusiastic, pacesetter, sense of humor, and ability to go with the flow
- Excellent customer service skills and ability to overcome objections and resolve issues.
- High degree of confidentiality, diplomacy, discretion and tact
- Strong critical thinking skills and the ability to achieve results both individually and working with others
- Excellent planning and organizational skills with demonstrated capacity to follow-through on reporting requirements in a timely and accurate fashion
- Excellent verbal and written communications skills with the capacity to motivate individuals and groups with diverse professional and cultural backgrounds as well as produce effective communication materials and presentations.
- Strong relationship building and communication skills to represent the organization and interact with outside individuals from the community
- Must have task orientation, organization, attention to detail and strong follow-up skills
- Must have passion for strengthening ties in a community
- Skill using virtual tools such as LinkedIn, Facebook, really, and/or Mailchimp to engage passive and active potential participants
WORKING ENVIRONMENT:
This job is performed in a professional office environment or remotely. The following list is representative of the work environment employees encounter while performing the essential functions of this job:
- Moderate noise (i.e., business office with computers, printers, phones)
- Typical office lighting and temperatures
- Moderate interruptions
- May infrequently be needed to work flexible hours (outside of regular office hours) to accommodate the needs of the organization (i.e., attend events)
- Ability to work in a confined area
- Ability to sit at a computer for an extended period
- Ability to travel frequently to various sites in the community to connect with prospective partners and for regular meetings and events
WORKING REMOTELY:
Working remotely is a benefit of Children’s Home Society of Washington’s flexible workplace, but remote work cannot be offered for all positions. Some positions require daily presence in the office. Remote work arrangements may be adjusted or rescinded based upon business needs.
PHYSICAL DEMANDS:
- Ability to use a PC/laptop, requiring repetitive motion of fingers, hands and wrists
- Required to occasionally move about in an office environment to access file cabinets, printers, etc., and remain in a stationary position for extended periods of time
- Ability to lift light materials and equipment (up to 20 lbs.)
- May infrequently be needed to work flexible hours (outside of regular office hours) to accommodate the needs of the organization (i.e., attend events)
- Ability to travel frequently to various sites in the community to connect with prospective partners and for regular meetings and events
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
MINIMUM QUALIFICATIONS:
- Two or more years relatedly work experience, preferably in a communications or outreach role or nonprofit environment
- Experience using virtual tools such as LinkedIn, Facebook, really, Mailchimp to engage passive and active potential participants
DESIRED QUALIFICATIONS:
SALARY RANGE: $26.00 to $28.00/hr DOE BENEFITS 401K
Qualifications
Skills
Behaviors
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Motivations
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Education
Experience
Licenses & Certifications
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Job Type: Full-time
Pay: $26.00 - $28.00 per hour