What are the responsibilities and job description for the Director, Digital position at Circa - IPG DXTRA?
Golin New York is looking for a Director, Digital to join our team!
Golin is a progressive public relations agency with expertise ranging from brand-building and cutting- edge digital content, to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. “Go All In” is the agency’s ethos and commitment to bravery over mediocrity.
We Go All In, in everything we do. We’re especially committed to Go All In for our people. We challenge our employees to be Courageously Happy, and have empowered them to do so by offering our LifeTime benefits program. Lifetime offers unlimited time off, enhanced family care, ridiculously good health and wellness benefits, and a monthly LifeTime stipend for the gym or hobbies. We really do want you to play as hard as you work!
Ready to go all in with us?
What You’ll Do:
- Serve as the client relationship leader for two lines of business for 2 of Golin’s premier accounts
- Drive and oversee campaign development and execution, including paid media, analytics, strategy, creative and influencer marketing
- Drive the annual planning process, representing Golin as a results- and strategy-oriented client partner
- Foster and maintain productive and influential client relationships
- Identify solutions and work with teams and independently to drive client success and grow relationships
- Serve as expert in fully integrated public relations and digital / social programs
- Cultivate a culture of support, growth and partnership among team
- Experience leading and project managing paid social and digital campaigns across social channels such as Facebook, Google , Twitter, Instagram and LinkedIn.
- Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency.
- Serve as an ambassador of Golin’s capabilities as it relates to organic and new business opportunities
- Take a leadership and highly visible role in business growth and targeting efforts
- Serve as culture builder and mentor, driving innovation and ideas while sparking team members’ careers
- Manage financials, including budgets and billing, projections and staffing
What You Have:
- Bachelor’s degree in marketing, communications or related field with 8 years of experience driving and executing Digital / Social Media campaigns
- Passion for client service and an ability to juggle multiple projects and changing priorities
- Experience managing and leading an account team and working with large fully integrated teams
- Excellent verbal, written, presentation and problem-solving skills
- Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
- A strong understanding of traditional media and content marketing strategies, ability to integrate campaign strategies and tactics across earned, owned and paid media, and apply analytics to measure results and provide insights
- Poise and calm under pressure and a desire to immerse yourself in a client's business to become a true partner
Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.
Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose). Therefore, if hired, candidates must present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.