Loyalty Communication Senior Strategist

ESSENTIAL DUTIES:

The position includes, but is not limited to, the following essential job duties, responsibilities, and requirements:

• Lead the creation and execution of the member communication calendar through close collaboration with cross-functional teams including Loyalty Communication, Loyalty Operations, Member Experience and Loyalty Campaign teams
• Oversee the creation of creative assets for loyalty communications to ensure that it is consistent with our brand standards and designed for channel
• Lead execution/optimization of lifecycle communications as well as ad-hoc communications to ensure execution across all aspects including creative assets, audience segment, journey/campaign and promotion/offer are considered & planned
• Use the dashboards created by the Loyalty Analytics team to derive insights from dashboards; effectively translate analytics into clear insights and actionable recommendations
• Develop a deep understanding of audience segments, including the logic/data attributes used to create the segments
• Create and manage an ongoing calendar of A/B testing to continually optimize lifecycle comms
• Work with loyalty product team to add data and platform capabilities
• Articulate member communication strategy and communicate results to key stakeholders
• Monitor and share industry trends and best practices
• Ad hoc problem solving and day to day tasks as needed to support the needs of the team
• Flexible with working hours to support global ways of working

JOB REQUIREMENTS:

• Bachelor’s degree in Marketing, Business or related field preferred, and/or 3-4 years of experience in email marketing, lifecycle communications, or similar role
• Experience with marketing automation, email, SMS and/or web marketing
• Strong analytical skills, understanding of testing methodologies, ability to draw conclusions from data and take action accordingly
• Strong messaging, content development and writing skills, comfortable with crafting messaging and content to aid in ideation and development of a communication campaign  
• Ability to build relationships and work effectively with multiple stakeholders in a cross-functional environment
• Experience in managing complex projects
• Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products
• Must be able to perform the essential duties and responsibilities as described above. 
• Must be able to follow state, federal and company guidelines. 
• Must be able to maintain a positive team attitude and professional demeanor at all times.

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  Complete physical activity inventory of the position includes:

• Sit for long periods of time.
• Operate computer keyboard and mouse for data entry.
• View computer monitor
• Hear and speak via telephone.
• Reach forward and/or overhead
• Occasionally lift up to 20 pounds

WORK ENVIRONMENT:

• The noise level in the work environment is usually moderate at a normal range.
• The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas.
• Work with minimum direction and periodic supervision.

JOB DESCRIPTION ACKNOWLEDGMENT

This Job Description indicates the general nature and level of work to be performed in this position and it is not intended to contain or be interpreted as a comprehensive inventory of all the duties, responsibilities, functions and qualifications required of the position.  The incumbent may be asked to perform other duties and will be evaluated, in part, on performance of the tasks listed in this job description.  As with all positions, the responsibilities and duties of this position may change.  The Company reserves the right to revise this Job Description at any time with or without notice. This Job Description does not constitute a contract for employment and either the incumbent or the Company may terminate employment at any time, for any reason, with or without notice.

Circle K is an Equal Opportunity Employer. The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.  Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.  Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

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