What are the responsibilities and job description for the Cards Acquisitions Analytics Lead position at Citi?
This role is a part of Cards Prospective Customer Decisioning within the larger US Personal Banking Analytics organization. The Business Analytics Grp Manager is responsible for driving business growth by acquiring new credit card customers through budget, product, offer, pricing, and channel optimization. Citi US Cards offers a suite of proprietary and co-branded credit cards through multiple channels. The candidate will develop marketing budget optimization strategies in partnership with internal analytics team and Marketing, Product, Finance, Risk organization. He/she will be partnering with off-line acquisition lead and establishing emerging digital and omni channel acquisition capabilities. The candidate will get a great exposure to acquisition product and marketing strategies and will bring data and analytics to provide insights for advancing the marketing investment optimization across products, channels, and programs. Requires a comprehensive understanding of multiple areas within Cards acquisitions, marketing and how they interact in order to achieve the objectives of the function. Excellent communication skills required in order to negotiate internally, often at a senior level.
Key Responsibilities:
- Lead product, channel and offer decisioning and optimization for credit card acquisitions
- Lead cross channel marketing investment optimization through cross channel synergies and establish omni channel acquisition capabilities.
- Identify opportunities to enhance Value generated and drive growth from operating decisions and articulate incremental P&L impact
- Lead the analytics to deliver profitability and returns KPIs from granular optimization strategies. Be accountable to articulate P&L impact from performance drivers and conduct finance outcome forecasting and tracking
- Establish best in class digital acquisition analytics to determine lead product, offer strategy through targeting, test and learn.
- End to end project management to develop strategy, build consensus across cross functional stakeholders and implement recommendations
- Work with emerging partners in digital space to create channel and reach expansion opportunities
- Collaborate with internal modeling, analytics team. Build cross functional partnerships with key stakeholders in Marketing, Product, Finance, Risk organization
- Be accountable for audit and control requirements
Qualifications:
- Graduate level degree preferred with background in Statistics, Economics, Business, Operations Research or similar discipline.
- 10 years working experience in a quantitative field, Financial/Credit Card industry preferred
- Expert proficiency with Credit Card P&L drivers and knowledge of financial forecasting
- Strong understanding of the consumer lending market, customer life cycle, and P&L.
- Excellent analytical, technical and/or statistical skills with proven ability to translate large volumes of data
- Demonstrated excellent ability to translate business questions into analytical framework to generate meaningful insights.
- Demonstrated ability to drive changes and innovation
- Experience working with diverse cross-functional teams
- Strong written and verbal communication/presentation skills
- Firsthand working experience with implementing targeting solutions. Experience working with legal, fair lending and audit teams.
- Experience in digital and off-line acquisition is preferred
- Working experience with credit bureaus, and digital solution providers is preferred
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Job Family Group:
Decision Management-
Job Family:
Specialized Analytics (Data Science/Computational Statistics)-
Time Type:
Full time-
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Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.
