What are the responsibilities and job description for the PPC Specialist position at City Beauty?
We’re a skincare/cosmetics brand looking for a PPC specialist to join our expanding digital marketing team.
Job Description:
As a PPC specialist you will be responsible for managing our paid search campaigns across Google Ads, Bing, Yahoo, and Pinterest. You will be involved in the entire campaign cycle from start to finish. This includes writing ads, testing for performance, determining budgets, launching launching and overseeing campaigns. You will work with our copywriters, programmers, and designers to meet your performance goals.
Responsibilities:
- creating and planning a variety of PPC campaigns across a range of digital channels
- overseeing existing campaigns, optimizing them, and finding ways to scale spend on them
- analyzing campaign data, trends, and making data-driven decisions
- writing engaging copy for advertisements
- testing advertisements, keywords, and landing pages
- producing detailed analysis and reports of campaigns
Skills:
- Strong mathematical and analytical skills and ability to relate results to company's business objectives
- Openness and ability to learn new concepts and systems quickly
- Detail oriented and proficient at managing projects and able to organize, prioritize and structure workload
- Strong interpersonal, verbal and written skills
- Must be a team player
What We Offer
- Competitive pay and bonuses
- Almost unlimited growth opportunity
- A casual and fun work environment that inspires creativity and results
- 100% Employer Paid Medical Insurance, including vision and dental coverage
- 401(k) plan with Employer Match
The ideal candidate is someone who is results driven, data-minded, detail-oriented, highly organized, and a team player that is able to work in a problem-solving environment. Somebody that can execute and track the strategies that are delivered from our marketing team. Our current marketing team includes expert copywriters, media buyers, conversion rate optimization specialists, graphic designers and programmers.