Regional Revenue Manager

POSITION SUMMARY

Directly accountable for maximizing the revenues of the hotels within their region. The position is integral to the success of each hotel's revenue management system.  The position will play a lead role in the development and implementation of each hotel's yield strategies.

REPORTING LINE

Directly to Senior Director of Revenue Management.  Position will interact with Regional Director of Operations, Regional Director of Sales,  VP of Sales, EVP of Operations, and other members of ESA's management team as required.

Primary Responsibilities

The Regional Revenue Manager is responsible for:

* Ensuring that the Region's revenue management practices are consistent with ESA's  policies and procedures, as defined by ESA's Corporate Revenue Team.  The above mentioned  includes utilizing the ESA Tool Kit;
* Preparing Daily, Weekly, and Monthly Reports;
* Maintaining the region's Revenue Management knowledge base;
* Monitoring/managing ESA's Revenue Management System;
* Maximizing the Region's revenues by monitoring transient and group production, ensuring  that an optimal guest mix is maintained;
* Evaluating group booking requests to ensure that the Hotels are not displacing higher  yielding revenue;
* Implementing all changes/recommendations with assistance from the Hotels' Revenue Team;
* Critically analyzing the impact of the revenue management strategies implemented by the  Revenue Team;
* Ensuring that the Hotels' position in the GDS and other distribution channels is  consistent with the Hotels' Selling Strategies, includes conducting rate and availability  audits;
* Ensuring that all rate plans are built in accordance with established guidelines;
* Assisting the GMs, RDO, SDR, and EVP in analyzing events/trends that may impact a  Hotel's/Region's revenues;
* Assisting in the development of the Hotels' budgets;
* Conducting research that assesses the revenue management practices of the Hotels' primary  competitors to ensure that opportunities to enhance the Hotels' revenues are not  overlooked;
* Reporting to the Hotels' Revenue Teams on a weekly basis concerning the current and  future state of the Hotels' revenue management system and providing periodic updates with  reference to primary research activities and ongoing initiatives;
* Forecasting within acceptable tolerance levels;
* Serving as an informational resource for the Hotels' Property Management Team,
* Preparing for and conducting the region's weekly Revenue Team Meeting and attending the  region's Group Pipeline Meetings;
* Assisting in developing, training, and providing guidance to ESA's Revenue Analyst(s);
* Working collaborative with ESA's Revenue Management Team;
* Attending all company sponsored Revenue Management related training programs;
* Participating in ESA Revenue Management conference calls.

PRIMARY GOALS

* Meeting and exceeding budgeted revenues, ensuring that the Hotels' RevPAR indexes are   maintained or enhanced;
* Maintaining the integrity of the Hotels' yield chain;