What are the responsibilities and job description for the Digital Content Specialist position at City of Glendale (AZ)?
The Digital Content Program Specialist is responsible for maintaining the Department websites; creating, scheduling and deploying content across all tourism social media channels. This position requires knowledge of social media and website maintenance, with strong abilities in content creation, writing and design to promote Glendale attractions as a leisure and business destination to international, national and regional visitors.
Success Factor Classification Level - Foundational
Working Conditions
Primarily works in an office setting. Some outside field work included for photography and attending industry events.
- Responsible for creating and maintaining a robust, interactive website and a variety of microsites that engage visitors and planners and achieves established performance goals.
- Produces content for all social media platforms including posts and captivating photos for community engagement.
- Continuous monitoring of sites, including maintaining event submissions, creating and updating content, and managing business listings.
- Develops and executes social media campaigns to attract visitors and create overnight stays, drive retail activity and generate online and media engagement; analyzes, measures and reports on effectiveness of social media campaigns.
- Develops online contests and creative content for blogs, as well as requests for content from news outlets, magazines and other content producers; engages with fans and followers.
- Drafts content for external communications, blogs, and social networking platforms that supports the overall marketing program of work and is audience specific, created according to branding guidelines, and includes trending tourism industry topics.
- Maintains social media content calendar and provides monthly editorial calendars.
- Establishes and oversees electronic communication to industry partners to build interest and support for marketing programs, including production of monthly e-newsletters for visitors, members and stakeholders.
- Develops and maintains promotional relationships with the Arizona Office of Tourism, Meetings Publications, Travel & Trade memberships and regional partners to share information and promote Glendale and the West Valley attractions as a leisure and business destination on industry tourism sites.
- Evaluates emerging technologies and brings new ideas forward.
- Responsible for accuracy and clarity of final posts and websites as well as ensuring inclusion of bureau partners and key marketing programs as directed.
- Maintains and administers all legal Internet domains and security certificates owned by the CVB.
- Creates web content standards to ensure web site content is consistent with Bureau's destination marketing campaign and brand strategy; guides staff and users to adhere to guidelines and ensures that all Internet standards are met for all digital content and the domains purchased for the CVB.
- Creates and manages social media assets including photography and video content for relevant posting and social media storytelling as it relates to Glendale; manages and expands Glendale's database of high definition digital photos and videos and develops a system for collecting, cataloging and sharing photos.
- Assists with the operation of the Glendale Visitor Center.
- Demonstrates superior seamless customer service, integrity, and commitment to innovation, efficiency, and fiscally responsible activity.
- Participates in public relations and publicity functions for the Convention & Visitors Bureau, the city and valley-wide special events.
- Performs other related duties as assigned.
One year of recent experience in social media and digital content programming. Bachelor's degree in tourism, business administration, marketing, or related field required. Experience in major CMS platforms, Adobe Creative Suite and HTML preferred.
Knowledge of:
Principles and practices of digital marketing and customer service
Web user interface design
Current web technology, protocols and practices
Skill in:
Troubleshooting computer software problems
Creating design documents that accurately reflect business needs
Ability to:
Market tourism destinations
Research, interpret and analyze data and prepare reports with recommendations
Present material in a clear, concise and logical manner both orally and in writing
Establish and maintain cooperative working relationships with city employees, local business and hospitality industry representatives
Operate a personal computer and related software and applications
Communicate in the English language by phone or in person in a one-to-one or group setting
Comprehend and make inferences from written material
Produce written documents in the English language with clearly organized thoughts using proper sentence construction, punctuation, and grammar
Learn job related material primarily through oral instruction and observation which takes place mainly in an on-the-job training setting
Enter data or information into a computer terminal or other keyboard device
Prioritize tasks, meet project schedule requirements
Maintain regular and reliable attendance
Special Requirements
Employees in this classification work irregular hours, evenings, and weekends.
Any equivalent combination of training and experience, which provides the required knowledge, skills, and ability may qualify.
Knowledge of:
Principles and practices of digital marketing and customer service
Web user interface design
Current web technology, protocols and practices
Skill in:
Troubleshooting computer software problems
Creating design documents that accurately reflect business needs
Ability to:
Market tourism destinations
Research, interpret and analyze data and prepare reports with recommendations
Present material in a clear, concise and logical manner both orally and in writing
Establish and maintain cooperative working relationships with city employees, local business and hospitality industry representatives
Operate a personal computer and related software and applications
Communicate in the English language by phone or in person in a one-to-one or group setting
Comprehend and make inferences from written material
Produce written documents in the English language with clearly organized thoughts using proper sentence construction, punctuation, and grammar
Learn job related material primarily through oral instruction and observation which takes place mainly in an on-the-job training setting
Enter data or information into a computer terminal or other keyboard device
Prioritize tasks, meet project schedule requirements
Maintain regular and reliable attendance
Special Requirements
Employees in this classification work irregular hours, evenings, and weekends.
Any equivalent combination of training and experience, which provides the required knowledge, skills, and ability may qualify.
Success Factor Classification Level - Foundational
| Success Factors | Definitions | Classification Levels |
| Personal Accountability & Integrity | Takes personal responsibility for the quality and timeliness of work and in complying with organizational rules, policies and procedures. Earns others’ trust and respect through consistent honesty and professionalism. | Foundational, Professional/Supervisory, Managerial, Executives |
| Teambuilding & Collaborative Relationships | Inspires and fosters team commitment, spirit, pride and trust; develops cooperative working relationships with others. | Foundational, Professional/Supervisory, Managerial, Executives |
| Effective Communication | Conveys information respectfully, credibly, and effectively. | Foundational, Professional/Supervisory, Managerial, Executives |
| Continuous Learning & Development | Assesses and recognizes own strengths and weaknesses; takes initiative in pursuing self-development and learning to expand skills and increase knowledge. | Foundational, Professional/Supervisory, Managerial, Executives |
| Commitment to Service Excellence | Strives to excel in meeting the needs of both internal and external customers in a fair and equitable manner. Delivers high-quality services with a commitment to continuous improvement. | Foundational, Professional/Supervisory, Managerial, Executives |
| Innovation | Applies original thinking in approach to job responsibilities and to improve processes, methods, systems or services. | Foundational, Professional/Supervisory, Managerial, Executives |
Primarily works in an office setting. Some outside field work included for photography and attending industry events.
Salary : $47,092 - $70,638
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