What are the responsibilities and job description for the Demand Generation Marketing Manager position at ClassEDU?
About the Job:
Class for Zoom is software developed by ClassEDU, a technology company co-founded by education software pioneer and Blackboard co-founder and CEO, Michael Chasen.
Class for Zoom feels like a real classroom built on Zoom. By making the virtual classroom feel like a real classroom, we bring happiness to teachers and students. Founded in 2020, ClassEDU is headquartered in Washington, D.C. with staff around the world.
The Demand Generation Marketing Manager is responsible for the execution of marketing campaigns and demand generation initiatives for ClassEdu.
Responsibilities:
- Execute the demand generation strategy for one of ClassEdu’s vertical markets
- Manage demand generation campaigns optimized for goals (revenue, pipeline, etc.) specified by Marketing Leadership
- Support creation of omnichannel campaigns across the buyer’s journey
- Assist in the ideation and creation of content marketing, including the internal management of the content marketing process
- Design and build automated lead nurture campaigns, including but not limited to landing pages (WordPress), emails (Marketo), graphics, etc.
- Manage and execute our presence at virtual events, including pre and post event follow up, performance tracking, etc.
- Regularly report on the success of marketing campaigns to the SVP of Marketing, C-Level and other internal stakeholders
Skills, Experience and Qualifications:
- 2-5 years of marketing experience, particularly in demand generation
- Track record of developing marketing campaigns that result in revenue
- Strong email marketing and “outbound marketing” experience
- Management of content marketing initiatives and development
- Ability to juggle multiple priorities, and prioritize the right ones
- Strong experience with Salesforce, marketing automation (Marketo), and WordPress required; you will be expected to be “hands on” within these platforms
- Proven track record of being a collaborator across multiple stakeholders
- Strong written and verbal communication skills
- Experience in education technology preferred, but not required