What are the responsibilities and job description for the PPC Leader position at Clutch?
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Clutch is looking for a PPC Leader for a hybrid opportunity with a client of ours (Digital Agency) in the Lower Bucks County region. The PPC Leader will create, implement, and test complex Pay Per Click strategies along with configuring Pay Per Click accounts, profiles, filters, and goals for assigned clients.
Responsibilities:
- Deliver regular Paid Search Management services for assigned clients
- Devise, implement and run innovative campaigns across your client accounts in line with the clients’ goals and objectives
- Develop a strong understanding of the products, competition, industry, marketing goals, and objectives of each of your clients
- Manage budgets in line with the strategy and ensure that Monthly Spend is on target
- Optimize client accounts for maximum performance using a variety of PPC practices
- Use a variety of proprietorial and third-party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, to better understand user trends and behavior and add context to the performance of each account
- Regularly attend and actively take part in client meetings either via phone or in-person
- Carry out regular maintenance for several assigned ongoing client accounts, ensuring the efficient day-to-day management of these campaigns
- Ensure your knowledge of the Digital Marketing industry is kept up to date and relevant by networking/researching/reading blogs and news sources
- Produce monthly reports for clients and the agency summarizing data, recommendations, and a clear summary of performance
- Setup and manage Google Shopping campaigns
- Setup and manage Google network ads (Display, Search Network, Remarketing, etc.)
- Setup and manage Bing ad campaigns
- Setup and manage YouTube ad campaigns (videos will be provided by client)
Requirements:
- Minimum of 5 years of experience with Paid Search and Pay Per Click advertising
- Experience building and managing ad campaigns for Google network, Google Shopping, Bing & YouTube
- Google AdWords, Google Analytics, and Bing Certification
- Friendly, Personable, Positive, and Creative
- Business communication skills, written and verbal
- Hard Working, Detail Oriented, with the Ability to Multitask
- General Hunger for Learning
- Able to Meet Tight Deadlines and Perform Under Pressure
- Innovative and creative, with a concise, precise, and effective approach to problem-solving
