Digital Marketing Strategist

Description:

Are you a technology-driven expert in multiple aspects of digital marketing who thrives on being on the cutting edge of the latest hi-tech? Are you ready to make an impact in your career by keeping an agency on their toes and moving forward with new technologies and solutions that will drive the future of marketing? If so, we would love to speak with you.

You are skilled across channels with deep knowledge base in:

• Pay Per Click (PPC)
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Programmatic, Geofence and other Display Marketing
• Email Marketing
• Conversion Rate Optimization (CRO)
• Lead generation
• Telling stories and driving campaigns through analytics
• Crafting integrated digital strategies that relate back to goals

Summary — The Digital Marketing Strategist manages the digital marketing strategy and efforts for CMA and its clients. Responsibilities include, but are not limited to crafting digital strategies, managing and implementing projects, timelines, and budgets; organizing and interpreting project analytics and metrics, making recommendations for ongoing campaign refinement; project strategy sessions with the account team and clients; managing and executing SEO/SEM, Programmatic, and Email Marketing campaigns. The DMS reports to the Director of Business Integration. This is currently a part time, in-office role Tuesday, Wednesday and Thursday, with opportunity for growth and expansion to full time.

Core Values:

• Passion
• Enthusiasm
• Collaboration
• Candor
• Solution-Oriented
• Accountability
• Purpose

Major Responsibility Areas (MRAs):

• Provide end-to-end project management for digital projects
• Scope project requirements and prepare estimates
• Develop detailed project plans and monitor progress, steering campaigns daily through analyzing results alongside account team.
• Oversee digital reporting & prepare reports
• Collaborate with internal teams to design, develop and implement digital projects
• Deliver projects on time ensuring quality standards are met
• Launch, monitor, analyze and report on Google Analytics, Google Ads, website metrics, Hotjar, Keyword research, email marketing and other additional metrics
• Communicate with the team and ensure all members are on board with delegated tasks
• Highlight potential risks or malfunctions and act proactively to resolve issues
• Seek opportunities for improvement and suggest new projects
• Participate in client-facing strategy sessions

Required Skills:

• Deep Knowledge of digital analytics, metrics, process and digital marketing best practices
• Familiarity with tools to assess campaign success and tell the campaign’s story
• Ability to multi-task and thrive in a fast-paced, time-sensitive driven environment
• Exceptional organization and detail-oriented
• Excellent verbal and written communications and analytical skills
• Ability to manage budgetary spending to maximize ROI
• Ability to communicate effectively with external/virtual vendors
• Prior agency experience preferred

Core Competencies:

• Passionate about digital marketing
• Understanding how to drive successful strategies
• Digital Analytic Experience
• Self-driven, process-minded collaborator
• Excellent organization and time management skills
• Communication and team management skills

Education/Experience — Bachelor’s degree in marketing, communications, or related field. 4-5 years proven success in a similar role at an agency or digital media provider. Google certifications and HubSpot experience a plus.