Marketing Coordinator

Job Summary:

The Marketing Coordinator at C.N. Wood will develop and execute marketing initiatives and support day-to-day functions that pertain to marketing. Daily activities include organizing local marketing events, implementing marketing programs, and maintaining digital and print communications to increase brand awareness.

Duties / Responsibilities:

• Collaborates with management team to develop branding messages and campaigns for the sales, rentals, service and parts departments.
• Develops and expands company’s web presence through social media, email, web advertising, and other online sources; promotes company brand through these channels.
• Coordinates, tracks, and assists team members with event and trade show planning.
• Collaborates with web development and design partner; provides guidance on marketing-related aspects of the company’s web presence.
• Develops and distributes materials related to sales, training, and marketing.
• Assists with production of company newsletter that is distributed internally and externally.
• Develops and maintain positive professional relationships with each of our vendors marketing teams to implement their marketing standards into our marketing efforts.
• Assists with designing, ordering, and budgeting of all promotional materials.
• Assists with budget preparation for marketing department.
• Collects and compiles customer feedback in an easily reviewed and understood format for review by company management and leadership.
• Provides all other campaign/marketing support as needed.

Qualifications/Experience/Attributes:

• Bachelor’s degree in marketing, business administration, communications, or related field preferred but not required.
• Experience producing and managing social media accounts.
• Ability to work independently on projects.
• Experience with events, trade shows, or similar planning.
• Experience using Adobe Creative Suite (or equivalent).
• Ability to communicate effectively with management.
• Able to multitask and prioritize effectively.
• Detailed-oriented problem solver with a positive attitude and strong organizational skills.
• Proficiency in Microsoft Office

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer
  • Must be able to lift up to 15 pounds at times

Occasional Travel (trade shows, vendor partner marketing summits, professional development opportunities, etc.)