Performance Marketing Analyst

Cognitiv leverages deep learning artificial intelligence to build custom algorithms that more accurately and efficiently predict consumer purchase behavior. Each marketer has a unique set of goals, which is why Cognitiv created NeuralMind, a deep learning platform capable of automatically building custom algorithms that simultaneously consider the user, the context, the message, and the campaign objectives. We combine deterministic data and advanced processing techniques to continuously train these algorithms as they optimize our clients’ key performance indicators (KPIs), predicting consumer behavior in order to autonomously drive full-funnel marketing performance at scale.

The Campaign Management Team at Cognitiv is a highly visible team at the center of our products. We are looking for analysts with experience in AdTech/Martech who can work cross functionally across Science and Client Success to drive campaign performance. You will do by performing analysis to understand bidding behavior and campaign context and translating that into campaign decisions that will improve our overall approach to campaigns. Your day-to-day responsibilities include both regular operational monitoring as well as the application of in-depth analysis, performed by you, to campaigns. You should be comfortable analyzing, interpreting, and communicating results to upper management. 

As a key member of a visible team, you must be a strong communicator and an advocate for the insights you discover. These insights will have a broad impact across our business.

Our Analysts use SQL and similar languages to query data sets with billions and sometimes trillions of rows. A strong understanding of SQL and familiarity with query efficiency is essential for this role. Previous experience with big data is a plus. You should be comfortable with visualization tools like Tableau, creating derived tables, and setting up automated data pipelines.

This could be a Senior-level position for a candidate with sufficient relevant experience.

We value in-person collaboration with team members and have a hybrid work schedule.  This position will be located in our Bellevue, WA office with 3 days in office (Mon/Tue/Wed) and 2 days remote (Thursday/Friday).

• Monitor campaigns, models and internal systems to understand bidding behavior and optimize campaign performance
• Set up models, bid algo, strategy and campaigns
• Analyze large data sets to find patterns and actionable insights to help address performance issues and identify drivers of performance for campaigns. Deliver presentations of findings to technical and business stakeholders
• Collaborate with cross-functional partners to understand business needs and prioritize tasks accordingly
• Build, monitor, and maintain dashboards and data pipelines
• Help architect, plan, and implement how our team should approach analyzing marketing performance for new and existing products
• Set up and evaluate user-based and geographic experiments

• BS or BA in a quantitative field
• 1-5 years of experience using analytics to drive significant business impact
• Advanced proficiency with SQL query optimization including outer joins
• Strong analytical and problem-solving skills
• Demonstrated ability to communicate results of analyses to technical and business audiences
• Working knowledge of statistical tests and methods
• Data visualization experience

• Superior communication and collaboration skills
• Proficiency working with at least one scripting language such as Python
• Solid understanding of experimentation, predictive analytics, and machine learning
• Tableau or similar business intelligence software experience
• Understanding of distributed SQL technologies
• Big data experience with log files and large data sets
• Experience with online marketing analytics
• Advanced degree in analytics or a technical field

• $100,000-$170,000 base salary DOE equity

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to job-related knowledge, level of relevant experience, education and skills. Base salary is just one component of your total rewards package at Cognitiv. Employees are eligible for equity and various benefits.

Here are some of the many benefits that our employees receive:

• Medical, Dental and Vision coverage, including some plans that are 100% employer paid

• 12 weeks paid parental leave

• Unlimited PTO

• Hybrid work model

• Lunch reimbursement

• Fitness reimbursement

• Cell phone reimbursement

• 401(k) plan

• Employee Assistance Program

• Pre-tax commuter benefits

Cognitiv has been revolutionizing the programmatic/ad tech space for the last 8 years as the only programmatic buying platform to leverage Deep Learning in real-time. We use Deep Learning (the most sophisticated machine learning) to build custom algorithms for digital marketers to help grow their customer base. We have seen explosive growth and are looking for talented people who have a passion to learn about AI and are looking to affect change in a rapidly growing organization . You will be a valued member in a company with great culture and generous benefits.

Cognitiv is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Salary : $100,000 - $170,000