What are the responsibilities and job description for the Director of Product Marketing position at Collectors?
Collectors is building the future of how collectors find, buy, authenticate, track & research any type of collectible - from sports cards, coins, video game, and Pokemon cards. Collectors is embarking on a radical digitalization and modernization, using our industry leading services as the foundation and the creativity of our employees to sculpt our future.
The Collectors family of companies includes PSA, the leader in third-party authentication and grading for trading cards; PCGS, the leader in third-party authentication and grading for coins; WATA, the leader in third-party authentication and grading for video games and CardLadder, a comprehensive analytics and financial tracking of sports cards.
We’re looking for a Director of Product Marketing. At Collectors, product marketing is the connection between our customers and the services we provide - in both directions. We seek to understand our customers so we can leverage insights to innovate on their behalf, and we also teach our customers about the solutions we create to further their collecting. In this role, you will work at the intersection of Marketing, Product Management, and Sales. You will leverage our understanding of the customer to influence the product development roadmap with a focus on innovation. You will also be responsible for our go-to-market strategy - developing communication and digital activation plans that drive awareness and adoption for our new and existing products.
You’ll report to the Vice President of Product Marketing and work from our Santa Ana, CA or Seattle, WA office. Remote candidates will also be considered.
What You’ll Do:
- Hire and Develop: Build a team culture that attracts top talent and develops future leaders for Collectors.
- Collecting Experience: Develop a deep understanding of our customer to influence the product roadmap and deliver an experience that helps collectors pursue their passion.
- Brand Positioning: Document clear targeting and benefit statements of all products to ensure a unified vision across Marketing, Product Management, and Sales.
- Go-To-Market Strategy: Create and execute digital and physical plans across new and existing products that deliver awareness and adoption goals.
- Customer Funnel: Monitor, evaluate and advise on the marketing funnel from awareness to adoption and implement tactics to achieve growth targets for awareness, submission, membership, and repeat purchase.
Who You Are:
- BS/MS degree in marketing or a related field; MBA preferred
- 10 years of experience in marketing management
- Customer obsessed - interested diving deep into customer behavior
- Strong leadership and management skills
- Excellent understanding of the collectibles markets and knowledge of video games and the gaming industry.
- Highly creative with ability to execute fresh concepts
- Experience in identifying target audiences and devising campaigns that engage, inform, and motivate collectors
- Proven ability to develop brand and marketing strategies and effectively communicate with executive management
- Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills
Reasons To Join Us:
- Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
- 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
- Vacation: All full-time employees are eligible for paid vacation
- Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
- Employee Discounts: Employees receive discounts on select grading services for approved submissions
- Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
- Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities
Candidates must be authorized to work in the United States.
About PSA (PSA roles only)
Professional Sports Authenticator (PSA) is the largest and most trusted third-party trading card authentication and grading company in the world. Since its inception in 1991, PSA has certified over 40 million cards and collectibles with a cumulative declared value of over a billion dollars. PSA is a division of Collectors Universe, Inc. For more information, visit www.PSAcard.com.
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