What are the responsibilities and job description for the Media Planner position at Comcast?
Job Summary
Job Description
Core Responsibilities
Creates proposals across different media platforms adhering to all rate cards such as: Linear (Market & National), Linear Addressable, VOD, IP/OTT, Digital Display, and Native/X1 Guides.
Conducts proper analysis to determine optimal inventory to deliver on client goals, customizing for specific target audiences when needed.
Advises upon pre-empt notices, overall reporting, and other related inventory information.
Proactively develops alternative recommendations when client inventory/specification requirements cannot be met.
Applies previous campaign learnings to consistently improve schedule building over time.
Demonstrates an expertise in our systems and tools (inventory, rate generation, Strata, etc.), and provides feedback for areas of potential improvement. Works with other departments as necessary to achieve these improvements.
Collaborates cross functionally with varying departments, such as Advertising Operations, Campaign Management, Sales, Data Insights, Sales Development, Business Operations, and Finance etc. to help support all business needs.
Consistently exercises independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
Other duties and responsibilities as assigned.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Education
Bachelor's Degree
Relevant Work Experience
2-5 Years
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
