Director, Growth Marketing

About Us

Connected International, Inc. (Connected Cannabis Co.) is a leading vertically integrated cannabis company based in Sacramento and operating in California, Arizona, and Florida. With over 11 years experience, Connected specializes in breeding, growing, manufacturing, and distributing top-shelf cannabis through its state-of-the-art facilities and proprietary genetics. 

With over 300 employees across the United States, Connected maintains a strong presence in the industry across multiple markets. The company has recently expanded into Arizona and Florida with ambitious national expansion plans underway. Connected's mission has always been to breed, grow, and sell the best cannabis in the world, setting high standards for its products, people, and partners wherever we go.

We currently have 300 employees across ten locations and we are in a high growth phase expanding rapidly. If you are interested in joining a world class team and working in an exciting new industry with a leader in genetics, innovation, career opportunities and growing practices, we encourage you to apply!

About the Job

Connected International, Inc. (Connected Cannabis Co.) is a leading vertically integrated cannabis company based in Sacramento and operating in California, Arizona, and Florida. With over 11 years experience, Connected specializes in breeding, growing, manufacturing, and distributing top-shelf cannabis through its state-of-the-art facilities and proprietary genetics. 

With over 300 employees across the United States, Connected maintains a strong presence in the industry across multiple markets. The company has recently expanded into Arizona and Florida with ambitious national expansion plans underway. Connected's mission has always been to breed, grow, and sell the best cannabis in the world, setting high standards for its products, people, and partners wherever we go. As we expand our presence in the Florida and Arizona markets, we are seeking a Director of Growth Marketing to join our team.

Reporting to the VP, Marketing, this role will be instrumental in driving our aggressive expansion goals by spearheading cutting-edge marketing strategies and initiatives for our brands. The Director, Growth Marketing will lead and manage all aspects of our growth campaigns, including: planning, budgeting, staffing, and performance metrics. This position is based in California, with in-state travel and regular travel to Arizona and Florida. This is an excellent opportunity to shape new and growing cannabis markets with a premium brand at the forefront of the cannabis industry.

What You Will Do

Develop and drive the execution of growth-focused marketing strategies, prioritizing campaigns that leverage the brand's premium positioning and align with key financial metrics such as EBITDA growth and revenue generation.

Oversee the launch and management of diverse growth marketing campaigns aimed at converting key market opportunities, with a focus on elevating product offerings and brand presence.

Manage budget allocation to fund strategic growth initiatives, ensuring efficient use of resources in the roll-out of innovative products and high-impact promotional activities.

Implement a comprehensive reporting framework to measure campaign success against established performance indicators and sales objectives.

Utilize analytics to monitor market conditions, identifying growth through product availability and visibility across distribution channels.

Foster cross-departmental collaboration, across brand team, trade, and sales  integrating campaign efforts with in-store activations, community engagement, and digital marketing to create a cohesive growth program.

Support brand teams educational initiatives for both internal teams and external partners, focusing on product knowledge and sales tactics to boost market penetration and sales effectiveness.

What We Are Looking For

 PROFESSIONAL QUALIFICATIONS

• Demonstrable experience in scaling brands across diverse markets, with a knack for forging strong partnerships.
• Acumen for translating brand vision into actionable marketing plans that yield measurable growth.
• Strong analytical skills, capable of making data-driven decisions and translating insights into strategic actions.
• Exceptional project management abilities, with a track record of delivering complex marketing projects on time and budget.
• Excellent communication and leadership skills, able to inspire and lead a team towards achieving ambitious growth targets.

PERSONAL CHARACTERISTICS

• A proactive, results-oriented mindset with a history of achieving significant business impact.

• Innovative and entrepreneurial, eager to explore and capitalize on new market opportunities.

• Highly collaborative, with proven interpersonal skills to influence and drive cross-functional team success.

• Adaptable, with the ability to pivot strategies in response to market dynamics and organizational changes.

• Compensation Description (annually): The salary range for this position in the selected city is $170,000.00 - $190,000.00 annually.

  Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the total compensation package that is provided to compensate and recognize employees for their work, and this role may be eligible for variable compensation or additional incentives. 

Why Connected?

Connected is an exciting, innovative workplace with an inclusive culture that offers rare career opportunities, and a chance to make a real-world impact in a new start-up industry! We are looking for exceptional people to join our team as we transition into the next phase of our business ventures and become a leader in the cannabis industry.  

• Competitive Pay and Stock Options

• 401 (k), Medical, Dental, Vision, Employee Assistance Program

• PTO, Flexible Schedules, Work-Life Balance

• Career Growth and Internal Advancement Opportunities

• Chance to work in an exciting new start-up industry with awesome people!

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Salary : $170,000 - $190,000