Manager, Channel Marketing: OEM, Retail and Event Marketing

Consumer Cellular counts over 4 million customers nationwide and is a top-rated wireless provider that markets no-contract cellphones and service plans primarily to those 50 . Founded in 1995 on the belief that everyone should have affordable access to the safety and convenience of cellular service, Consumer Cellular celebrated its 25th anniversary in 2020 and has more than 2,000 employees. The Scottsdale, AZ-based company utilizes the nation’s largest voice and data network, which covers 99% of the U.S. population. Consumer Cellular’s wireless phones and plans are sold nationwide at leading retailers such as Target, direct to consumers at www.consumercellular.com, as well as through new Consumer Cellular retail stores. The company has been awarded the J.D. Power award for Highest Customer Service, 14 times in a row and been ranked on the Inc. 5000 list for 11 years in a row. For cellphone tutorials, features, applications and company news, connect with Consumer Cellular on Facebook, Twitter and YouTube.

Consumer Cellular is seeking a seasoned and strategically-minded Marketing Leader who has managed product launches, as well as retail and field marketing experience driving activations through a variety of on-site tactics. This person will design and manage programs across a variety of Consumer Cellular channels: through sponsorship partners such as USA Pickleball, OEM partners, and directly with our company-owned and rapidly expanding Consumer Cellular retail stores. The candidate will be skilled at relationship management, working closely with field personnel, retail leaders, OEM partners, collaborating with internal channel teams, and external agency/ PR partners. The objective is to maximize Consumer Cellular customer acquisition and revenue we derive through these channels and partnerships. This person will work closely with other marketing team members to plan OEM product launches and ongoing marketing activities, coordinate field execution and analyze the results so we can continuously iterate and optimize for the best outcomes. The right candidate is a driven, hands-on problem solver who has an understanding of multiple marketing channels, has strong communication skills, is highly organized, and is highly analytical.

OEM Marketing Launch Management (30% of the role)

• Oversee and manage marketing activities supporting new device launches, collaborating with internal Product Portfolio and Creative Operations/ Production teams.
• Work closely with other marketing team members to plan OEM product launch channel activities across owned and paid channels, as well as ongoing marketing activities
• Works with OEM’s team, Consumer Cellular’s internal Marketing team as well as agencies to define and deliver marketing assets and drive results

Consumer Cellular Retail Store Marketing Support (40% of the role)

• Coordinates all marketing tactics for on-site activation including Grand Opening support, consumer contests and giveaways, entertainment, etc
• Works with internal Marketing team (creative, media teams, etc) to define and deliver marketing assets
• Develops demand-generation programs to drive consumers to the stores; develop a store opening calendar and work with internal teams and agencies to deliver relevant promotions including Facebook/ social posts during tease period, during grand opening, and post grand opening
• Local event marketing- tie in store openings with local events
• Travels to every store opening and is on-site before and during grand opening
• Works with local PR firms to drive local media coverage
• Solicits our OEM partners for SWAG and coordinates OEM demos on-site
• Finds local 55 opportunities (local alumni associations, VFW, Rotary club, etc) and coordinates execution (advertising: flyers, newsletters, door hangers, direct mail, etc)
• Coordinates marketing support with key CCI stakeholders including Retail Store Managers and Retail Market Managers

Event Management and Activation (30% of the role)

• Manages sponsorship and partner events including USA Pickleball, USAA, others tbd

• Works with internal Marketing team (creative, media teams, etc) to define and deliver marketing assets
• Develops on-site activation to support gross adds at events
• Travels on-site to support key events
• Leverage our OEM partners (Samsung, Apple, Motorola) to support us Piggyback on OEM events to gain Consumer Cellular presence where possible

• Works with partners who have call centers such as USAA to drive program awareness, new employee orientation, contests and giveaways

To perform this job successfully, an individual must be able to execute each essential duty. The qualifications listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in marketing or equivalent experience.
• Mobile Device OEM experience (Apple, Samsung, Motorola, Nokia) a plus
• An ideal candidate will have 5-10 years of experience
• A self-starter with strong interpersonal communication skills and the ability to work and stay connected with various internal and external cross-functional teams
• Strategic planning and budgeting experience.
• Excellent attention to detail with strong verbal, written communication and presentation skills
• Ability to research and organize information into spreadsheets, presentations, and reports
• Ability to multi-task in a high volume work environment and meet multiple deadlines
• Strong computer and Microsoft Office skills
• Excellent oral and written communication skills