What are the responsibilities and job description for the Multimedia Communications Specialist position at County of Santa Clara?
Under general supervision, to research, develop, and produce electronic/digital materials, audio-visual stories, and promotional videos about County departments, programs, projects, and events for public information, staff training and orientation, and community education and outreach; to serve as a multimedia program and project consultant/assistant to management and other departmental staff.
Candidates must successfully pass a full background investigation prior to appointment.
COVID-19 Risk Tier - Lower Risk
Training and Experience Note: The required knowledge and abilities are attained through training and experience equivalent to a Bachelor's Degree in Broadcasting, Communications, Journalism, Cinema, Television, Instructional Technology, or a related field
Two (2) years of experience in communications program design and audio-visual and electronic/digital video production.
Special Requirement
Ability to travel to alternate locations in the course of work. If driving, possession of a valid California Driver's License prior to appointment and the ability to qualify for and maintain a County driver authorization.
Knowledge of:
Ability to:
Candidates must successfully pass a full background investigation prior to appointment.
COVID-19 Risk Tier - Lower Risk
- Plans, writes, coordinates, shoots, edits, and updates electronic/digital and audio-visual materials for public service announcements, advertisements, news releases, internal communications, training, promotional events, and other public communications, including for use on County websites and social media platforms;
- Shoots and streams live video of County, departmental, and community public meetings and events;
- Shoots and streams live video, or posts recorded video, of messages from County departments to share externally with the public or internally with employees;
- Develops or assists in developing, producing, and coordinating audio-visual stories and content to create public awareness about County programs, departments, and agencies;
- Coordinates all phases of production to completion, including subjects, production crew, camera sequencing and movement, music selection, sound effects, narration and dialogue synchronization with visual effects, and casting of voice-over narrators;
- Coordinates productions to meet timeline and budget parameters;
- Sets up, adjusts, and performs routine maintenance and troubleshooting of electronic/digital and audio-visual equipment, including cameras, recorders, audio mixers, monitors, multimedia equipment, lighting kits, projectors, and associated computers, equipment, and software required for multimedia presentations/productions;
- Assesses electronic/digital and audio-visual program needs in consultation with supervisor and/or requestor and determines the most effective format, content, and media to be utilized in order to achieve the desired results;
- Assists in reviewing, prioritizing, scheduling, executing, and updating requests for multimedia production services;
- Projects and prepares fiscal year expenditures based on continuing multimedia services, equipment, and supply needs;
- Schedules various phases of production to ensure that personnel and equipment are utilized within the scope of the allocated budget;
- Interviews department officials, employees, and representatives from various groups and organizations, and the general public to secure information;
- Conducts research on subjects to be presented utilizing both Department personnel and published information;
- Researches and reviews materials and tools designed to visually communicate subject matter, recommending purchases to management;
- Assists in training staff in the operation of audio-visual equipment, including digital cameras, recorders, sound mixers and sound equipment, and lighting kits;
- Writes and publishes a detailed script of all video projects and provides closed captions;
- Collaborates strategically with other communications staff in the Office of Public Affairs and other County departments to disseminate information using audio-visual techniques, websites, and social media platforms;
- Coordinates project activities internally and externally, including special events and multimedia activities;
- May advise County staff in responding to on-camera interview requests; may perform mock interviews;
- Assists in developing, maintaining, and archiving/cataloging systems and records of all multimedia communications, including raw footage, completed videos, audio, and all audio-visual elements for story-telling;
- Attends meetings, presentations, and special events, as directed;
- Researches, recommends, orders, and maintains inventory of audio-visual equipment and supplies;
- May coordinate and maintain photo galleries;
- May collect and analyze data and prepare reports;
- May be assigned as a Disaster Service Worker, as required;
- Performs other related duties, as required.
Training and Experience Note: The required knowledge and abilities are attained through training and experience equivalent to a Bachelor's Degree in Broadcasting, Communications, Journalism, Cinema, Television, Instructional Technology, or a related field
and
Two (2) years of experience in communications program design and audio-visual and electronic/digital video production.
Special Requirement
Ability to travel to alternate locations in the course of work. If driving, possession of a valid California Driver's License prior to appointment and the ability to qualify for and maintain a County driver authorization.
Knowledge of:
- Promotional video design, audio-visual storytelling, electronic/digital video production, multimedia tools, and evaluation techniques;
- Principles, practices, and techniques of current and emerging public communications, relations, and information media;
- A variety of video formats, and standards for web, social media, and current platforms used to share video;
- A variety of media production equipment, including professional video camcorders, cameras, stabilizing rigs, portable audio recorders, wireless lavalier microphones, shotgun microphones, lighting, sliders, live streaming equipment, sound recording equipment, etc.;
- Electronic/digital and audio-visual equipment and audio-visual editing and production;
- Production and sound mixing techniques;
- Multimedia and audio-visual production terminology and concepts;
- Interviewing techniques;
- Script writing and evaluation of impact of content on target audience;
- English usage, grammar, spelling, vocabulary, and punctuation;
- Budget preparation;
- Digital photography;
- Common office computer applications and current video/photo/graphics creation and editing software.
Ability to:
- Work quickly and effectively under pressure and meet deadlines with minimal supervision;
- Work under conditions of frequent interruptions, short lead times, and tight schedules;
- Demonstrate excellent time management and work prioritization skills and timely follow-up on assignments;
- Conceptualize electronic/digital information projects and audio, graphics, and visual effects;
- Produce electronic/digital and audio-visual products and corresponding scripts that meet objectives in an interesting, creative, and professional manner;
- Determine multimedia audio-visual program objectives in relation to program needs/limitations and learner preparation and ability;
- Assess multimedia programmatic needs and determine cost-effective and program-effective response;
- Research, review, and extract information from published sources, interviews, meetings, and discussions;
- Capture video and photographs, edit media product, and operate audio-visual equipment;
- Use electronic/digital video and sound recording equipment;
- Use electronic/digital photographic equipment for color and black and white photography, graphics production, etc.;
- Instruct personnel in proper use of audio-visual equipment and materials;
- Understand and effectively communicate technical data in audio-visual projects;
- Develop, write, and complete short/long term goals and objectives;
- Be proactive, creative, and resourceful in completing assignments;
- Communicate ideas and concepts clearly in English through creative, engaging, and persuasive audio-visual storytelling and compelling video and images;
- Ensure multimedia content, length, depth, tone, style, and quality requirements meet project expectations;
- Collaborate with and share knowledge with others;
- Establish and maintain collaborative, cooperative, and productive working relationships with those contacted in the course of work and exercise appropriate discretion and professional judgement.
Salary : $88,134 - $107,132
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