Junior Marketing Manager

Company Description:

Court 16's mission is to offer a unique and holistic tennis experience to kids and adults of all physical abilities and social and geographical backgrounds in a safe environment curated specifically for them in the heart of NY.

At our core is Court 16’s dedication to fostering the values of sportsmanship, discipline, and inclusion conveyed by our vision of tennis through well-rounded activities and a culture embedded in fair play.

Players of all ages benefit from USTA-sanctioned courts sized appropriately for each age and playing level.

Job Overview:

Court 16 is seeking an innovative and results-driven Marketing Manager to lead our digital marketing strategies, drive growth through data-driven insights, and oversee a seamless customer experience across our online platforms. This role offers the opportunity to shape and implement marketing initiatives that directly impact the success of our tennis clubs, while fostering a culture of accountability and improvement across teams.

Key Responsibilities:

As Marketing Manager, your role will encompass several core functions:

Online Marketing Campaign Management

• Help with the planning, execution, and optimization of digital marketing campaigns across platforms such as Facebook and Google Ads.
• Help develop strategies that increase brand visibility, customer engagement, and lead generation.

Data Analysis

• Analyze data from marketing campaigns to evaluate performance and ROI.
• Generate insights and make data-driven recommendations to inform future marketing strategies and business decisions.

Digital Customer Journey

• Help oversee and continuously enhance the digital customer journey, ensuring an intuitive, engaging, and user-friendly experience from initial contact to ongoing engagement.
• Collaborate with cross-functional teams to improve customer satisfaction and retention.

Website and Team Management

• Report on the performance and functionality of the Court 16 website, leveraging platforms such as Squarespace, Mindbody, and HubSpot.
• Report on the website development, ensuring high-quality user experience, regular updates, and alignment with overall business objectives.

Mobile App Management

• Help oversee the development and performance of our mobile app, ensuring alignment with marketing campaigns and the needs of our user base.
• Work closely with app developers and marketing teams to enhance app functionalities.

Performance Tracking

• Track key performance indicators (KPIs) for digital initiatives to measure effectiveness and progress towards business objectives.
• Help prepare reports and dashboards to communicate performance metrics to key stakeholders.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, campaign management, and data analysis.
• Strong understanding of digital marketing platforms (Facebook Ads, Google Ads, etc.) and analytics tools.
• Experience with website management tools (Squarespace, Mindbody, HubSpot) and mobile app development.
• Strong analytical skills and the ability to translate data into actionable insights.
• A proactive and innovative mindset, with the ability to adapt to new challenges and drive growth initiatives.

What We Offer:

• Competitive salary and benefits package. (401k plan, medical benefits, ...)
• Opportunities for professional growth and development.
• A collaborative and dynamic work environment within a growing tennis community.