Regional Marketing Strategist

Regional Marketing Strategist

Join Crumbl Corporate in making the world a sweeter place!

Crumbl HQ is seeking a data-driven, forward-thinking Marketing Strategist to join the team. This individual is responsible for researching and executing regional marketing tactics. This is a high-impact role to drive regional awareness and sales for our 450 franchise stores. Our ideal candidate has had experience in Marketing and has demonstrated strong organizational skills to keep track of multiple initiatives. This individual is data-driven, has a growth mindset, and values authenticity above all else. This individual will report to our Sr. Regional Marketing Manager.

Duties and responsibilities

• Strategize and execute regional marketing initiatives and tactics
• Plan and execute local marketing tests
• Build resources and local marketing initiatives to empower franchise partners
• Support low performing stores and new openings
• Analyze regional competitor activity
• Work with the creative team to create new marketing and testing assets

Additional Responsibilities

• Work closely with the Testing team on case studies and A/B tests
• Collaborate with Data Analysts to build dashboards that drive our decisions and measure progress
• Collaborate with Digital & Product Marketing teams to implement national marketing initiatives at the regional level and align with local support

As part of the role, you should be comfortable collaborating with various internal teams, utilizing data to back decisions, and managing multiple projects.

Qualifications

• Education - Bachelor's degree in marketing, communications, advertising, or related field
• 0-1 years of experience, internship experience preferred
• Data-driven - has a growth mindset and values authenticity
• Proactive - has the drive to build out plans far in advance
• Strong understanding of marketing tactics (including but not limited to digital, traditional, in-store, etc.)
• Analytical and can understand charts and dashboards

Working conditions

This is an in-office position and work-from-home is not available. Must be able to remain in a stationary position for an extended period of time, but a standing desk is available.

Physical requirements

Occasionally lifts, carries, or otherwise moves items weighing up to 25 pounds.

Benefits & Perks:

• Medical, dental, vision benefits
• 15 days of PTO/year
• 10 paid holidays
• 4-day work week during summer months
• Paid parental leave
• Personal phone bill reimbursement up to $50/month
• Personal gym membership reimbursement up to $50/month
• Child care reimbursement of 25% of your monthly child care bill, up to $250/month
• Corporate DoorDash® DashPass membership
• Regular company and team activities
• 401k with a competitive matching contribution plan (after employed for 1 year)
• Excellent opportunities for career growth
• Work in a hyper-growth company
• Cookies on us :)

About Us

Crumbl was founded in 2017 in Logan, Utah by Jason McGowan & Sawyer Hemsley. In just five years, Crumbl has grown from a humble cookie shop to a booming franchise with over 360 locations in 40 states. Crumbl is honored to be the second largest cookie company in the nation and fastest growing cookie company in the world! Our rotating menu offers new flavors every week while regularly bringing back crowd favorites and unique original recipes. We pride ourselves on being tech-focused, an agile workplace that values hard work, listening to our customers, and being unafraid of a challenge. Ultimately, our goal is to bring friends and family together over a box of the best cookies in the world!

• Crumbl is an equal opportunity employer. Crumbl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.

About Crumbl Cookies

Crumbl began as a small cookie shop in the small town of Logan, Utah. It started with one big dream, two crazy cousins, and the perfect combination of flour, sugar, and chocolate chips. Crumbl was established in 2017 in Logan, Utah by Jason McGowan and Sawyer Hemsley. After thousands of dollars in wasted dough, recipes that did not live up to their expectations, and cookies that were just plain embarrassing to them today, Crumbl has over 400 locations across the United States and is growing everyday!

Job types: Full-time

Education: No education required

Work location: On-site