Marketer

Working for Cuidado Casero Home Health and Hospice isn’t just a job. It’s a career where your skills and passion for delivering quality care make a positive difference to the clients and their families we serve.

We are looking for a Spanish Bilingual Marketer for our Agencies in El Paso, TX and Anthony, NM to secure patients that require our services by implementing existing marketing strategies, improving on those strategies and helping to identify new strategies.

Position Functions:

• Quickly establish rapport, credibility, and integrity with existing accounts and pending prospects.
• Develop existing relationships into steady referral sources.
• Provide feedback from referral sources regarding Agency performance.
• Create and propose business development opportunities that will benefit our company by increasing visibility in each community.
• Generate and manage leads from various referral sources while being a liaison between Agency and the community regarding community and customer needs.
• Development and promotion of home health programs and services while maintaining the standards of practice consistent with quality health care and maximizing human, financial and equipment resources.
• Meet or exceed referral to admission goals.
• Conduct daily rounds in assigned markets (El Paso, TX and Anthony, NM) to identify new patients in need of Home Health services.
• Perform assessment on potential patients to evaluate appropriateness for Home Health Services.
• Communicate all necessary information to the Agency In-take coordinator to ensure a smooth admission and transition to service.
• Provide counsel to Agency leaders regarding needs of the community.
• Collaboratively develop and maintain protocols specific to new programs.
• Demonstrate as in-depth knowledge of, and ensure compliance with all local, state and federal laws relating to marketing of the agency.
• Assist in direction of programs through collaboration with and delegation of responsibility to administrative and supervisory personnel.
• Establish a public relations program for interpretation of the agency’s services and to foster good working relations with physicians and community agencies.
• Responsible for assuring patient/resident safety.
• Carries out other duties as necessary.

Job Requirements:

• Bilingual Spanish Required.
• Graduate of an accredited college/university is preferred.
• Experience in home healthcare sales required.
• Established referral relationships with hospital and physician groups in the area.
• Thorough understanding of the home health market and referral sources.
• Proven history of achieving or exceeding established census goals.
• Working experience with an insurance company, private case management company, or HMO preferred.
• Excellent communication and organization skills.
• Working knowledge of Microsoft Office Applications.
• Ability to establish and maintain effective working relationships at all levels of an organization.
• Excellent communication skills, both oral and written.
• Excellent interpersonal skills.
• Ability to use discretion concerning sensitive information and adhere to HIPAA.
• Ability to work on own initiative within clearly defined parameters.
• Good organizational and time-management skills.
• Ability to work calmly under pressure.

DRIVING & OTHER REQUIREMENTS

Must have and maintain a valid state driver license, have a registered and reliable vehicle that meets state law standards, and meets the insurance standards of company.