What are the responsibilities and job description for the Director, Strategy position at Data Axle?
The Director, Strategy is a key role within the Data Axle Strategy and Consulting group. This position is central to developing successful client relationships as a trusted strategic advisor who identifies business opportunities and creates innovative marketing strategies to achieve them. This person will lead a wide range of projects including market analyses, competitive assessments, audience and persona development, product launch strategies, communications plans, new media campaigns, onboarding and CRM optimization, marketing technology audits and more. Programs are designed to help Clients acquire new customers, expand relationships with the ones they already have, and create greater brand loyalty.
The ideal candidate will have an insatiable curiosity combined with the ability to translate data into intelligence and ideas. They'll be both a creative and critical thinker, fascinated by brands and people, digitally connected and curious, with an appetite for emerging technology and everything in between.
Data Axle is a marketing intelligence agency that thinks in data, insight, and technology. Fueled by real-time business intelligence, we take an insight-centric approach to people-based marketing strategy that enables more meaningful, more engaging brand experiences... helping to connect marketers to the people that care most about their products and services, driving greater value for both.
Essential Job Functions: *
1. Provide data-driven marketing thought leadership both to Clients and within Data Axle
2. Audit and assess Client marketing initiatives and go-to-market plan to develop go-forward strategic vision and holistic communication plans
3. Work side-by-side with Client Service teams to provide strategic insight and leadership across marketing, communications, creative and direct/digital media
4. Develop detailed multi-channel contact strategies and tactics with an emphasis on customer engagement and lifetime value
5. Leverage insight and intelligence to create value for Clients via innovative strategies that present clear objectives, audiences, messages, media, and metrics Review and analyze Client customer data to help identify target insights
6. Analyze Client consumer/customer experience and develop ideas for optimization
7. Help identify new and actionable business insights, strategies, and tactics to address client business objectives; identify areas of opportunity for current clients
8. Develop integrated, cost-effective direct and digital marketing, creative and media strategies with multi-channel contact plans and tactics across a full range of direct, digital and interactive marketing including direct mail, email, display, social media marketing, search engine optimization, search engine marketing and pay-per-click, CTV and mobile
9. Develop creative briefs with insights that inspire creative concepts and content, and ensure creative is in line with strategic direction
10. Develop consumer journeys across multiple media/channels
11. Design and execute test plans
12. Work with internal teams as needed to execute direct and digital strategies/campaigns; Coordinate key initiatives with other Data Axle functional areas (i.e., Technology, Media Services, Creative Services)
13. Proactively bring forward opportunistic ideas to take advantage of new insights, Client or Data Axle offerings, new media or technology, or current events
14. Help create audience "intelligence" reports, data dashboards and trend updates, lead periodic reviews and generate actionable insights & recommendations
15. Partner with Data Axle sales team to provide strategic thought leadership and pitch data-driven marketing strategies in an effort to win new business accounts and programs/projects
16. Create presentations and recommendations to key Client and internal Data Axle stakeholders/executives that influence decisions at all levels
17. Develop case studies and industry articles; participate in industry events to help build the Data Axle brand
18. Interact in dynamic, team-based work environment to support company goals, help meet agency expectations and develop strategic, analytic, and interpersonal skills
19. Develop and nurture relationships with clients
2. Audit and assess Client marketing initiatives and go-to-market plan to develop go-forward strategic vision and holistic communication plans
3. Work side-by-side with Client Service teams to provide strategic insight and leadership across marketing, communications, creative and direct/digital media
4. Develop detailed multi-channel contact strategies and tactics with an emphasis on customer engagement and lifetime value
5. Leverage insight and intelligence to create value for Clients via innovative strategies that present clear objectives, audiences, messages, media, and metrics Review and analyze Client customer data to help identify target insights
6. Analyze Client consumer/customer experience and develop ideas for optimization
7. Help identify new and actionable business insights, strategies, and tactics to address client business objectives; identify areas of opportunity for current clients
8. Develop integrated, cost-effective direct and digital marketing, creative and media strategies with multi-channel contact plans and tactics across a full range of direct, digital and interactive marketing including direct mail, email, display, social media marketing, search engine optimization, search engine marketing and pay-per-click, CTV and mobile
9. Develop creative briefs with insights that inspire creative concepts and content, and ensure creative is in line with strategic direction
10. Develop consumer journeys across multiple media/channels
11. Design and execute test plans
12. Work with internal teams as needed to execute direct and digital strategies/campaigns; Coordinate key initiatives with other Data Axle functional areas (i.e., Technology, Media Services, Creative Services)
13. Proactively bring forward opportunistic ideas to take advantage of new insights, Client or Data Axle offerings, new media or technology, or current events
14. Help create audience "intelligence" reports, data dashboards and trend updates, lead periodic reviews and generate actionable insights & recommendations
15. Partner with Data Axle sales team to provide strategic thought leadership and pitch data-driven marketing strategies in an effort to win new business accounts and programs/projects
16. Create presentations and recommendations to key Client and internal Data Axle stakeholders/executives that influence decisions at all levels
17. Develop case studies and industry articles; participate in industry events to help build the Data Axle brand
18. Interact in dynamic, team-based work environment to support company goals, help meet agency expectations and develop strategic, analytic, and interpersonal skills
19. Develop and nurture relationships with clients
- Essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation. The function is considered essential if the reason the position exists is to perform that function.
Supportive Job Functions: *
1. Perform other miscellaneous duties as assigned by management.
- These tasks do not meet the Americans with Disabilities Act definition of essential job functions and usually equal 5% or less of time spent. However, these tasks still constitute important performance aspects of the job.
Salary : $91,500 - $116,000
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