What are the responsibilities and job description for the Content Strategist position at DataVisor?
The ideal candidate is a natural storyteller with a creative style that is compelling, provocative, persuasive, and inspirational. Working closely with subject matter experts in product, sales and marketing teams, you will be responsible for planning, designing, creating, editing, and publishing relevant content to fuel our full-funnel program strategy and drive measurable results.
This is a great opportunity for an individual with 3 years of content creation or copywriting experience (writing compelling headlines, email copies, ad copies etc., ) for a marketing agency supporting technology clients or in a content role in a B2B technology company.
Responsibilities
Content Strategy and Planning
- Build and manage the content editorial calendar
- Strategizing content pillars and sub pillars
- Develop content ideas and concepts for different content types
- Developing editorial strategy, so content is consistent across all delivery platforms
- Strategizing and improving content delivery and promotion
- Distribute the company’s content across different channels (social, trade publications etc.,)
- Analyze content marketing strategy to evaluate performance
Email Campaigns
- Manage email marketing calendars and content
- Write powerful copy for email, social campaigns, ads, landing pages, and other assets
- Continuously run A/B tests on email campaigns with a clear focus on KPIs that drive lead generation
- Report on email marketing performance
- Stay up to date on latest email marketing trends with a willingness to innovate and push boundaries
SEO and Social Campaigns
- Manage organic social calendars and content
- Write powerful Ad copies for organic and paid campaigns
- Partner with digital marketing to ensure all content-related copy is SEO focuse
Job Type: Full-time
Pay: $60,000.00 - $110,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Experience:
- B2B Technology Copywriting: 3 years (Required)
Work Location: Multiple Locations