Social Media Director

DeanHouston is an integrated marketing firm that excels at creating meaningful communication strategies for technical products and services companies designed to intrigue, excite, invite conversation and generate demand. Established in 1988 in Cincinnati, OH, USA, the company is headquartered in Covington, KY, with satellite offices in Chicago, IL, Los Angeles, CA, Nashville, TN, Shanghai, China, and a strategic partnership in Stuttgart, Germany. Our Chicago office is looking for a Social Media Director to join our team of writers. As a social media director at DeanHouston , you will constantly collaborate with our design, demand generation and web development teams to create an attention-grabbing user experience.

About DeanHouston :

Because cultural fit is our top priority, we look beyond job skills to uncover who you are as person. Our focus has always been empowering, enabling, encouraging, respecting and inspiring talented people.

We want to create an environment of personal and professional fulfillment. Our organizational design helps nurture personal wellness, family engagement, idea sharing, creativity and growth from failures, as well as programs for continuous career, skill and leadership development.

We’re proud of our employees’ long tenures here at DeanHouston . That’s because we are committed to building a healthy, resilient, rewarding culture from the inside out. Treating our employees the right way helps us treat our clients the right way.

We do this by offering you:

• Unlimited Paid Time Off
• Full health, dental, vision insurance package (PPO and HSA options)
• Company-paid life insurance
• 401K participation with 4% company match
• Company-sponsored wellness program
• Tools, training and software to keep you on the cutting edge of the creative process

About You

We have found great success with social media team members who have the following characteristics:

Inquisitive – Our clients tend to be manufacturing or other industrial-focused companies. We don’t expect you to come into the position knowing a lot about that world. Or anything about that world. However, since technical marketing is information-rich instead of surface-level fluff, it’s critical to constantly be learning and asking questions to improve your knowledge and writing – getting yourself to think the way our audiences do.

Adaptable – You will have several clients, so it’s valuable to be able to change your tone and style based on the tastes of clients and the specific content being created. For example, your voice on a white paper for one client will sound very different than a video script for another.

Ability to Meet Deadlines – Projects are often dependent on content to move forward, so it’s critical that you meet deadlines and keep projects moving.

Multi-Tasker – We are always juggling several projects at once, so you’ll need to effectively manage several tasks ­and use your time wisely.

Job Duties:

Social Media – Yes, industrial manufacturing companies are on social media, too. Well, some of them. You’ll be responsible for managing all aspects of social media strategy, content development and its implementation across digital and social media platforms such as Facebook, Twitter, LinkedIn and Instagram.

Strategy – This position provides strategic guidance on client social media initiatives, reviews campaign-based analytics and leads the external marketing efforts of the DeanHouston brand.

Copywriting – You’ll have the opportunity to write a wide range of pieces, including blogs, e-blasts, print and remarketing ads, video scripts, etc. The topics may not initially appear exciting to most people, but our audiences take it seriously and it’s your job to create clear, memorable copy that helps your clients stand out – instead of relying on tired buzzword phrases like “innovative solutions for your unique business needs.”

Copy Editing – Not only will you need to notice even the smallest typos in your teammates’ work, but you must be willing to suggest edits that punch up their copy before it’s sent to the client. Don’t be timid.

Position Requirements:

• Bachelor’s degree with a focus in social media, journalism, public relations, marketing, communications or related field
• 8 years of social media experience
• Successful experience in successful content marketing creation
• Successful experience in creative storytelling
• Excellent skills with all social media platforms and Microsoft applications
• Experience with social media analytic platforms (Sprout Social, Hootsuite, Buffer, etc.) is a must
• 3 years of agency experience required

Please note, for the health and safety of our team members, the COVID-19 vaccine is required.