Database Marketing Manager

Supervisory Responsibilities:

• Recruits, interviews, hires, and trains new staff in the Database Marketing department.
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees in accordance with company policy.

Responsibilities:

• Direct analytic processes to optimize marketing efforts and further support business decisions.
• Conduct statistical analysis and leverage SQL-based relational database programming to extract data for analysis and decision making.
• Partner with the marketing team on a variety of cross-channel marketing analytics projects.
• Create targeted campaigns using the most effective communication channel; improve targeting and marketing efficiencies to increase ROI.
• Test and validate raw data, analytics method, statistical models, and target lists, ensuring that they are accurate for campaign usage.
• Generate marketing reports, proformas, postformas, provide campaign insights, effectiveness, and recommendations for future efforts and ROI.
• Monitor and evaluate new technology for data quality.
• Ensure compliance is followed at a company, local, state, and federal level with regards to the maintenance of the marketing database.
• Must be able to manage multiple campaigns deployed via email, direct mail.
• Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
• Perform other duties as assigned.

Qualifications

• Bachelor's degree in business, casino marketing, computer science, or related field preferred.
• At least five years' relevant work experience is required.
• Experience in creating pro and post forma, forecasting, prize matrices etc.
• Previous experience with SQL or equivalent required.
• Working knowledge of predictive modeling, and machine learning preferred.
• Organized with the ability to effectively manage multiple projects with concurrent deadlines and competing priorities.
• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Thorough understanding of file structures and design, information retrieval techniques, file access methods, and database controls and standards.
• Strong analytical and problem-solving skills.
• Proficient with Microsoft Office Suite including Excel.
• Must be at least twenty-one (21) years of age.
• Must be able to obtain a Gaming License.
• Physical Requirements
• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.
• Ability to sit, stand, walk, bend, reach.
• Noise level may be moderate to high during busy times.

Catawba Indian Nation exercises INDIAN PREFERENCE  

Native American Indian preference shall apply to this position pursuant to the Indian Self-Determination and Education Assistance Act (24 U.S.C. 450, et seq.), 25 CFR 271.44 and other relevant laws (title 25, U.S. code, Section 472 & 473)

EOE/AA: Minorities/Females/Veterans/Disabled.

Source: Hospitality Online

Salary : $68,700 - $113,000