Strategic Customer Programs Manager - CSG Direct

Strategic Customer Programs Manager - CSG Direct

Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell Technologies is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.

Join us as a Strategic Customer Programs Manager - CSG Direct on the North America Field Marketing Customer Programs team located in Hopkinton, Massachusetts and all remote locations in the U.S. to do the best work of your career and make a profound social impact.

What you’ll achieve

As the Strategic Customer Programs Manager you'll take a leadership role in defining, managing, executing, and measuring the impact and success of our CSG Direct Strategic Customer Programs. You'll have the opportunity to identify strategic marketing needs of the North America business, define strategies for addressing these needs and work with various stakeholders (CRM, Sales, extended marketing teams) to bring these strategies to life. You will grow a deep understanding of Dell Technologies’ North America Field Marketing organization, x-segment customer needs, and the levers to utilize to create demand and improved financial results for Dell Technologies.

You will:

• Apply broad knowledge of Dell Technologies solutions and competitive environment to identify growth opportunities

• Design ‘full funnel’ marketing programs to address growth opportunities, leveraging tactics such as digital/media, inbound lead generation, outbound sales plays, awareness, social, search and competitive programs

• Design ‘full funnel’ marketing programs in support of Tier 1 product launches

• Lead cross-functional teams to drive the execution of integrated marketing programs, with representation from across the extended marketing community

• Proactively seek out and understand insights and reporting analytics to continue driving optimization of strategy and programs

• Articulate program status to senior marketing leaders and stakeholders across the organization

Take the first step towards your dream career

Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

• 12 years of related experience with a Bachelor’s degree or 8 years with a Master’s degree, with an outstanding history of success

• Strong strategic planning and project management abilities with a constant curiosity for learning within a fast-paced, evolving environment

• Proven track record managing multiple priorities and building advocacy with cross-functional teams

• Excellent verbal, written and conversational skills

• Proficient with Excel, Word, and Power Point required

Here’s our story; now tell us yours

Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.

What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life - while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.

We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.

You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here.

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here.