Analytics Senior Manager

Company Description

Location: Remote, Canada or Remote, U.S.

EST working hours

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description

The Analytics Senior Manager is responsible for ensuring timely delivery of data, analytics (marketing insights) and strategic consulting to support the client's performance marketing objectives. You will provide direction and manage the work processes and output of a team of marketing analysts, statisticians and/or data scientists. You will develop strategies to implement the objectives of the organization and guide others in linking their activities to those goals. You will evaluate client needs for quantitative analysis, participate in creating and articulating relevant solutions for clients, and develop methods or processes for implementation. You will then oversee the delivery of that work to ensure it is completed on time, with high quality, and communicated in a way that resonates with the client.

You will report to a Director of Analytics.

• Collaborate closely with the Customer Analytics and Data Sciences teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution, and assessment; data review; and campaign/marketing performance evaluation.
• Define a comprehensive measurement framework, develop effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement.
• Work cross-functionally throughout the organization to implement client solution recommendations; manage team and project tasks, timelines, and deliverables (on time and accurately)
• Anticipate project risk and constraints and proactively work on solutions to address the risk/constraints.
• Lead a team to complete complex analytical projects from start to completion.
• Identify and develop best practices, case studies, training class materials, and/or whitepapers/blog posts.
• Package selected interim and final deliverables for later re-use by other Merkle teams, including rationale for why options/tactics were chosen (i.e., provides metadata for the documents)
• Manage and mentor junior analysts contributing to their technical and career development.

Qualifications

• Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines; Advanced degree (M.A., MBA, M.S., Ph.D.) preferred.

• 5 years of experience in quantitative marketing arena, in database and/or email marketing
• Strong in MS Office core suite (Word, Excel, PowerPoint, Outlook) required with a demonstrated ability to create and present engaging PowerPoint presentations.
• Proficiency with multiple analytics tools required; Python, R, SQL
• Databricks, Snowflake, and cloud computing platforms experience a plus.
• Experience in dashboard (Tableau, Power BI, Datorama) design, deployment, and client delivery preferred.
• Must have prior project management experience.
• Possess client/team engagement competencies such as gather specifications, develop analytical roadmap, and approach and manage expectations, and coordinate delivery with internal team.
• Develop project plan (work plan); manage individual/team day-to-day tasks; meet project deadlines.
• Experience managing and mentoring 1-3 people (including geographically dispersed)
• Demonstrated experience presenting and working directly with clients.

Additional Information

The anticipated salary range for this position is $94,000-$152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit Dentsu Benefits Plus. #LI-AG1 #LI-Remote

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.