Senior Director, Customer Strategy(Financial Services)

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 4,400 employees, Merkle is headquartered in Columbia, Maryland, with additional offices in the US, Europe, and Asia. In 2016, the agency joined the Dentsu Aegis Network.

Job Description

As Senior Director, Customer Strategy you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their our goals.

You will be an important member of our client account team and will ensure that the programs we build are based on an understanding of our client's strategic objectives. You'll appreciate the importance of relationships and become a trusted advisor to the client and Merkle account team. Your experience communicating strategy will get others to believe in the ideas that you present and follow that belief through to execution.

At Merkle, "Strategy" is informed, executable and provides results. Those ideas need to be applicable to a variety of client scenarios and must cross any service that is necessary to achieve our client objective. As a Senior Director you will demonstrate experience planning across media and channels, development and management of campaigns that produce measurable Return, and work across many of our core vertical markets. In this remote opportunity, you will report to the Vice President of Client Strategy.

To be successful you'll understand how businesses, brands and customers interact, with an advanced understanding of the evolving role that data and technology play in this relationship. You identify business growth opportunities and develop recommendations to help grow client relationships.

Responsibilities

• Lead the development and delivery of strategic omni-channel marketing plans.
• Translate new technology - from digital marketing and CRM - into new marketing ideas for the client.
• Develop trusted, long-term relationships with client executives.
• Collaborate with team leadership (account management, operations, creative, analytics etc.), and partner agencies to turn ideas into executable plans
• Identify important data points and measurements to show the impact of our approach on our client's business.

Qualifications

• Bachelor's Degree required.
• 12 years' experience in data-driven marketing – specifically CRM, email, online/offline media.
• 5 years working in an agency or consulting firm.
• 3 of Lending Experience - personal, home, student loans, credit card; banking
• Understanding of regulatory requirements associated with working with credit data
• Experience developing solutions to support the sale of new services to clients.
• Hands-on skills using data and research to guide decisions.
• Experience translating data analysis into relevant marketing recommendations and presentations.
• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
• Average 20%-30% travel (contingent on comfort level of client)

Additional Information

The anticipated base salary range for this position is $136,000-$219,650. Salary is based on a variety of factors, including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

#LI-CP1 #LI-Remote

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.